Nike unveils its high-tech Adapt BB basketball shoe

And they say cleats are next

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Did you know during the course of a professional basketball game, a player’s foot can expand by nearly a half-size? We know, it’s a bit freaky – right?

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Since comfort and movement are the acmes of top-notch performance, Nike has been hard at work developing smarter, more customizable sneakers.

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Nearly a month ago we first reported that the Portland-based company was planning to release an all-new smart sneaker. Now we can report that the Adapt BB is here.

Designed to offer a “truly customized fit for every basketball player,” the Adapt BB is a Bluetooth-connected ‘smart’ shoe that benefits from Nike’s FitAdapt technology.

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According to Nike, the Adapt BB basketball sneaker will be just the first shoe to feature this sophisticated tech. We’ve learned they’re also planning to roll out FitAdapt tennis/running shoes and soccer/football cleats in the near future.

These are expected to go for $350 when they hit stores next month.

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