MediaTek partners with NVIDIA to enter the autonomous vehicle market

MediaTek joins forces with NVIDIA to offer automakers advanced tech

Mediatek Cabin Solutions

MediaTek and NVIDIA just announced a partnership that could see both companies dominate the global automotive industry in the coming years as the automotive industry increasingly focuses on the development of smart vehicles.

Companies like Tesla and Google’s Waymo are at the forefront, developing smart self-driving cars and running public testing with prototypes to refine the technology and generate excitement for what many believe to be the future of automobiles.

The partnership between MediaTek and NVIDIA was officially revealed last week during a COMPUTEX press conference, where the CEOs of both companies outlined their shared objective to “provide a global one-stop shop for the automotive industry, designing the next generation of intelligent, always-connected vehicles.”

As market leaders in their respective industries, this new collaboration will play a pivotal role in advancing the development of technologies that the automotive industry requires to perfect autonomous vehicle technology and launch them for use by the public.

According to MediaTek, this partnership will allow it to harness NVIDIA’s expertise in the development of GPUs, AI and graphics technologies, and ADAS solutions to advance vehicle safety, connected services, and the overall performance capabilities of the MediaTek Dimensity Auto platform.

Furthermore, the partnership will allow NVIDIA to deliver more value and expand the application of its technologies in the automotive industry. Currently, NVIDIA’s technologies are being used in modern infotainment, graphical user interfaces, and touchscreens. However, through the partnership with MediaTek, NVIDIA will leverage its advanced NVIDIA RTX graphics chips, NVIDIA DRIVE OS, DRIVE IX, CUDA, and TensorRT software technologies to offer accelerated computing functions in both luxury and entry-level vehicles.

MediaTek and NVIDIA: What to expect?

MediaTek announced that it will kickstart the development of a new automotive system-on-chips (SoCs) that will integrate NVIDIA’s GPU chips and feature NVIDIA’s AI and graphics intellectual property. However, no specific timeline was given regarding the release of the new chips.

For now, all we know is that MediaTek envisions this partnership as a means to achieve several objectives. These include advancing its Auto Connect infotainment system, enhancing in-cabin safety functions, providing automakers with a wider range of in-vehicle infotainment options, and offering “a truly unique platform for the compute-intensive, software-defined vehicle of the future.”

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