Kraft Macaroni & Cheese, Heinz Ketchup, and Jell-O are now tabletop games

The Kraft Heinz Variety Game Pack is now available at Target

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Kraft Macaroni & Cheese, Heinz Ketchup, and Jell-O have all been turned into tabletop games in a new collaboration between Kraft Heinz and game publisher Big G Creative.

Called Kraft Heinz Variety Game Pack, the collab is comprised of three boredom-busting games inspired by the abovementioned beloved pantry essentials. Below are the family-friendly games included in the game pack, along with their brief descriptions.

Kraft Macaroni & Cheese Game

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Roll the dice and add them together, then play the noodle cards that match. Keep an eye on Cheesasaurus Rex as he boosts his way higher up the Noodle Meter, but make sure you don’t run out of noodles. The first person to play all of their cards or the last person with leftover noodles is the winner of the game.


Jell-O Jiggler Slap Game

“Left hand … lime!” Listen for the Jell-O flavor that’s read out loud, then be the quickest to slap your hand ― the correct hand ― on the corresponding Jell-O Jiggler card. But if a Jiggle! card is called out, you must jiggle and wiggle for your most favorite Jell-O flavor.


Heinz Ketchup Dice Game

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Roll the dice and collect as much ketchup as possible to score 57 points. While mustard and sweet relish bring an added level of flavor to the game, they can serve as penalties in your quest to be the winner of this press-your-luck game of risk versus reward.


Designed with inclusive play in mind, all three games accommodate families of all sizes, allowing two or more players ages 8 years and older to compete with one another. The games are easy to learn, fun to play, and only take about 20 minutes. For the complete rules for each game, click here.

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What makes these games extra fun is that each one of them is packaged just like the real products they are based on. For instance, the Heinz Ketchup Dice Game comes in a bottle similar to the classic condiment, which also serves as a dice-rolling cup.

In a statement, Steven Anne, creative director at Big G Creative, said that Kraft Heinz Variety Game Pack is especially made for families who look for ways to stay entertained as they spend more time together at home. “For most families, more time at home means getting extra creative with day-to-day routines and seeking out fun experiences in between,” said Anne. “Kraft Heinz has always brought a playfulness to the dinner table, and now we’re thrilled to bring that same spirit to family game night.”

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Priced at $19.99, the Kraft Heinz Variety Game Pack is now available exclusively at Target stores and at Target.com.

Interestingly, Kraft Heinz isn’t the only food brand that has developed a game based on its products. Earlier this month, Kellogg’s Frosted Mini-Wheats unveiled Morning Craze, the first-ever board game designed with cereal-lovers in mind.

Source: USA Today