Mattel’s construction toy brand MEGA has teamed up with electric vehicle company Tesla to create the first-ever buildable replica of Cybertruck.
Designed for toy collectors and automotive enthusiasts, the MEGA Cybertruck building set includes more than 3,000 construction pieces that replicate the notable design of the real-life vehicle.
Just like the original, the MEGA Cybertruck has pipe-adjustable suspension to raise and lower its height. It also features a functional tonneau cover that pops on and off; a folding tailgate that slides into the truck frame and out of sight; and interchangeable windows with the viral window crack design.
Inspired by the innovative design and features of the Tesla Cybertruck, MEGA has also created an immersive Augmented Reality experience for its Cybertruck building set, which uses a QR-code that allows consumers to view a scalable, built product in their environment.
“Creating collectible, design-driven products is core to MEGA, and the Cybertruck building set is a one-of-a-kind model,” said Bisma Ansari, SVP of MEGA, in a statement. “By partnering with innovative brands within design and pop culture, MEGA continues to deliver premium products for collectors.”
Priced at $250, the MEGA Cybertruck building set will be available for purchase on MattelCreations.com starting on Friday, October 15th.
Developed to provide a sustainable energy substitute for the roughly 6,500 fossil-fuel-powered trucks sold per day in the U.S., the Tesla Cybertruck currently has three models announced, with EPA range estimates of 400–800 kilometers and an estimated 0–100 km/h time of 2.9–6.5 seconds.
The base price for Cybertruck’s rear-wheel-drive model was announced to be $39,900, while the vehicle’s all-wheel-drive (AWD) models have a starting price of $49,900. Production of the dual-motor AWD and tri-motor AWD Cybertruck models was supposed to start late this year, but it was pushed back to 2022.