Are you a fan of the classic Rice Krispies cereal? If you love the satisfying snap, crackle, and pop that it is known for, then get ready to experience that same delicious crunch in candy bar form with the new Kellogg’s Rice Krispies Candy Bar.
What is Kellogg’s Rice Krispies Candy Bar?
Kellogg’s Rice Krispies Candy Bar is the latest collaboration between the cereal company and the leading confection maker Frankford Candy. The new sweet treat is the perfect combination of crispy cereal and creamy candy that you’ll want to enjoy again and again.
The Kellogg’s Rice Krispies Candy Bar comes in two different flavors: marshmallow and strawberry. The Kellogg’s Rice Krispies Marshmallow-Flavored Candy Bar combines Rice Krispies cereal with creamy marshmallow candy in a sweet nod to family-favorite Rice Krispies Treats. The Kellogg’s Rice Krispies Strawberry-Flavored Candy Bar, on the other hand, pairs Rice Krispies with strawberry flavors in creamy white candy.
“Consumers are seeking products that enhance their sensory experiences through a combination of taste, texture, and sound,” said Molly Jacobson, director of business development at Frankford Candy, in a statement. “As a beloved and versatile cereal known for its Snap, Crackle, and Pop, we think consumers will find the combination of crunchy Kellogg’s Rice Krispies cereal and creamy candy hard to resist.”
Where to buy Kellogg’s Rice Krispies Candy Bar
The Kellogg’s Rice Krispies Candy Bar comes in a single-serve, 2.75-ounce pack and will be available for a suggested retail price of $2.49 at Walmart, Five Below, and Big Lots stores across the United States, as well as online at FrankfordCandy.com and Amazon, starting this April.
Are there other Kellogg’s x Frankford Candy products?
The new Kellogg’s Rice Krispies Candy Bar is Frankford Candy’s first licensed Kellogg’s product that will be available all year round. But this is not the first time the two companies have teamed up for a product. In 2022, they worked together on two limited-edition Easter products: Kellogg’s Rice Krispies Milk Chocolate Rabbit and Kellogg’s Rice Krispies Milk Chocolate Eggs. Both candies will return to store shelves this year with new Easter-themed confections.
What is Rice Krispies?
For the uninitiated, Rice Krispies is a breakfast cereal made by Kellogg’s. It is known for its distinctive snap, crackle, and pop sounds when milk is poured over it, which is due to the air pockets that are created during the production process. Rice Krispies cereal is first introduced in the United States in 1928 and has since become a popular breakfast cereal around the world. In addition to being eaten with milk, Rice Krispies cereal is often used as an ingredient in recipes for treats such as Rice Krispies treats and Rice Krispies squares.