Aptly called Gummy LUNCHABLES, the new line of candy features shareable, fruit-flavored reimaginations of the original LUNCHABLES products made by Kraft Heinz. The candy line’s first two offerings are the following:
Gummy LUNCHABLES Cracker Stackers
Available in a 6.2-ounce package, the Gummy LUNCHABLES Cracker Stackers feature eight gummy crackers and two “slices” each of gummy pepperoni, gummy ham, gummy Swiss cheese, and gummy cheddar cheese – enough to build four cracker stacker sandwiches.
Gummy LUNCHABLES Pepperoni Pizza Kit
The Gummy LUNCHABLES Pepperoni Pizza Kit comes in a shareable 6.3-ounce package. Each kit includes three gummy pizza crusts, 12 gummy mozzarella cheese shreds, 15 gummy pepperoni slices, and one liquid pizza sauce packet – enough to build three pizzas.
“Consumers are increasingly interested in experiences with favorite food brands that they can share with family and friends, and gummy candy is on fire right now,” said Molly Jacobson, director of business development at Frankford Candy, said in a statement. “LUNCHABLES is an iconic brand that was the first to allow people to build and eat a meal their own way. We’re excited to give consumers a new way to experience the brand. We think consumers will find that Gummy LUNCHABLES are just as fun to play with as they are to indulge in.”
Samantha Mills, associate director of brand communications, LUNCHABLES, added: “LUNCHABLES is committed to fueling kids’ creativity and inspiring them to explore the limits of their imaginations. “The new Gummy LUNCHABLES provide families a completely new way to imagine, build and share together. At LUNCHABLES, we believe playing with food is something to be celebrated, and there’s no pairing more fun than gummy candy and everyone’s favorite buildable snack.”
Where to buy Gummy LUNCHABLES
The Gummy LUNCHABLES Cracker Stackers and Pepperoni Pizza Kits are now available at Five Below stores and FrankfordCandy.com at a suggested retail price of $5 each. Both varieties are also being sold on Amazon and will be rolling out at other retailers nationwide in the coming months.
Other Kraft Heinz gummy treats
The Gummy LUNCHABLES join a growing lineup of other iconic Kraft Heinz brand gummy treats, which come in packaging that resemble their real product counterparts. These gummy treats include Kraft Mac & Cheese Gummies, Oscar Mayer Gummy Hot Dogs, and Oscar Mayer Gummy Bacon.