Candy brand Behave launches with low-sugar gummy bears

These low-net-carb candies are co-created by celebrity chef Elizabeth Falkner

If you love to munch on candies but want to keep your daily sugar and carb intake low, then new candy brand Behave can help you satisfy your cravings.

Officially launched today, modern and direct-to-consumer candy brand Behave aims to change the common notion that too many candies can’t be good for you. Creating candies with all-natural ingredients and elevated flavors, Behave is committed to making it easy for everyone to enjoy candy again without guilt.

First of Behave’s healthy candy options is its low-sugar, low-net-carb gummy bears, which are available in both sweet and sour varieties. Naturally sweetened with monk fruit, each bag of these delicious gummy bears contains only 3 grams of sugar, 6 grams of net carb, and 90 calories. These gummy bears retail for $30 per case, which contains 6 bags each.

Behave Gummy Bears – Sweet
Behave Gummy Bears – Sweet
Behave Gummy Bears – Sour
Behave Gummy Bears – Sour

Recognizing that most candies are made by food scientists in laboratories, 28-year-old Arab-American Mayssa Chehata ― Behave founder and CEO ― boldly took on a less explored, culinary-first approach in creating gluten-free candies with the help of celebrity chef and James Beard Award nominee Elizabeth Falkner. Together, they developed three inventive yet accessible flavors for Behave’s gummy bears, including lychee (a classic in French patisserie), passionfruit, and raspberry.

Behave founder and CEO Mayssa Chehata

As seen in the photos above, Behave’s gummy bears are packed in boxes and pouches that feature bright color choices, minimalist yet fun designs, and a logo with a strikeout that implies saying no to food guilt, yes to indulgence, and challenges what it means to “behave.”