Mars Wrigley’s candy brand Starburst is expanding its product portfolio with its latest innovation called Starburst Airs.
Described as the next generation aerated gummi candy, Starburst Airs feature a new, inflated texture resulting in a soft, squishy, and bouncy gummi packed with the different Starburst flavors fans know and love.
“Starburst is delivering better moments and more smiles to gummi fans with our next generation aerated gummies – Starburst Airs,” said Justin Hollyn-Taub, Senior Director, U.S. Fruit Snacks for Mars Wrigley in a statement. “Starburst Airs are reimagined gummies that will leave candy-lovers enamored with the combination of Starburst flavors in a pillow-like texture.”
Starburst Airs will start hitting shelves at select retailers this fall and will become available nationwide beginning in 2022. The gummies will be available in two varieties: Original and Sour Tropical. The Original pack features cherry (red), lemon (yellow), strawberry (pink), and orange flavors while the Sour Tropical pack features kiwi strawberry (green), pineapple (yellow), passion fruit (purple), and mango (orange) flavors. Both varieties will be available in 4.3 oz PEG bags, with prices varying by retailer.
The upcoming release of Starburst Airs follows the launch of Starburst Swirlers last year. Starburst Swirlers are a stick-shaped take on Starburst that blends two iconic Starburst flavors rolled into one stick, giving candy lovers fruity pairings such as Strawberry-Cherry, Orange-Strawberry, and Cherry-Lemon. In addition to its specialty gummies, Starburst has also continued to branch out to other candy offerings, including candy corn, jelly beans, and other traditional confectionery.