What is Cracker Jill?
Cracker Jill is a new snack line created to celebrate women who break down barriers in sports. The eponymous character comes to life through five different representations on a series of special-edition bags.
These depictions were designed by artist and model Monica Ahanonu, an expert in color theory and a trailblazer for Black artists. Her colorful portrait illustrations resonated with the campaign goal of highlighting and celebrating women in sports through strong, determined, and vibrant Jills. These unique representations also celebrate the remarkable diversity throughout the U.S., as the five Jills were inspired by the most represented ethnicities in the country.
“We are constantly inspired by the many women who are making history by breaking the mold, and we want to celebrate their achievements while supporting the progress,” said Tina Mahal, vice president, marketing at Frito-Lay North America, in the press release, announcing the launch of Cracker Jill. “Cracker Jack has been part of sports for over a century, as records were made and rules changed. We’ve been so inspired by how girls and women are changing the face of the game, so in this spirit we introduce Cracker Jill to show girls that they’re represented even in our most iconic snacks.”
When and where can you buy Cracker Jill?
The Cracker Jill special-edition bags will be available at the start of this year’s baseball season, April 7th, in professional ballparks across the country. Fans will also get a bag of Cracker Jill when they donate $5 or more to the Women’s Sports Foundation (WSF) via this link.
The WSF is a national non-profit that conducts research and advocacy and supports community programming, to help girls and women across the country reach their potential in sport and life. In addition to the donation from fans, Cracker Jack is also donating $200,000 to the WSF.
Though the Cracker Jill special-edition bags was designed to coincide with the opening of the 2022 baseball season, the intention is for Jill to continue to join Sailor Jack as a member of the team roster and part of the Cracker Jack ethos.
Cracker Jack x Normani
To mark the launch of Cracker Jill, Cracker Jack has teamed up with award-winning artist Normani to reimagine the iconic song Take Me Out to the Ball Game, which includes the popular line “buy me some peanuts and Cracker Jack.” Normani’s version of the song updates the lyrics to include Cracker Jill, which is a huge nod to the tenacity and grit of women and girls in sports.
Fans can listen to the song and watch the music video below: