Lay’s has launched a new line of limited-edition potato chips inspired by iconic American dishes served at famous restaurants across the country.
Called Flavor Icons, this selection of snacks is comprised of five flavors: Lay’s Nashville Hot Chicken, inspired by Party Fowl in Nashville; Lay’s Kettle Cooked New York Style Pizza, inspired by Grimaldi’s in New York City; Lay’s Philly Cheesesteak, inspired by Geno’s Steaks in Philadelphia; Lay’s Wavy Carnitas Street Taco, inspired by El Torito in Los Angeles; and Lay’s Chile Relleno, inspired by Cocina Azul in Albuquerque, New Mexico.
The entire Flavor Icons lineup started to roll out nationwide last week. But for some reason, the Chile Relleno flavor is only available at Walmart and 7-Eleven stores.
At a time when travel and restaurant dine-ins remain risky due to the threat of COVID-19, Jen Crichton, brand communications director for Frito-Lay North America, said in a statement that “the new restaurant-inspired Lay’s may just offer the best of both worlds.”
This isn’t the first time Lay’s has offered a line of potato chips featuring flavors tied to different American regions. Back in 2018, the snack brand released the Taste of America lineup that replicated regional flavor favorites, including Cajun Spice (Central Gulf), Chile Con Queso (Texoma, Mountain, SoCal), Chesapeake Bay Crab Spice (Mid-Atlantic), Deep Dish Pizza (Heartland & Mid-America), Fried Pickles with Ranch (Midwest), New England Lobster Roll (Northeast), Pimento Cheese (Southeast), and Thai Sweet Chili (Pacific Northwest).
Meanwhile, the launch of Lay’s Flavor Icons line follows the release of three new traditional flavors earlier this year — Lay’s Cheddar Jalapeno, Lay’s Kettle Cooked Flamin’ Hot, and Lay’s Poppables Sea Salt & Vinegar.