Another childhood treat from the ‘90s made a successful return to store shelves following a half-a-decade absence.
Yogurt brand Yoplait first announced in May 2021 that it was bringing back Trix Yogurt after a hiatus of five years.
“You asked—Trix Yogurt is back! What’s one emoji to describe your reaction? We’ll go first: ?” Yoplait wrote on social media at that time, a few days after teasing the refrigerated snack’s impending return to the market.
During its original release, the gluten free yogurt was available in various flavors, including Strawberry Banana Bash, Raspberry Rainbow, Cotton Candy, Watermelon Burst, and more. But for its comeback that started in 2021, the delicious fruity treat was only available in two flavors: strawberry, which features red and green swirls, and berry, which has blue and purple swirls.
Huge fans of the yogurt brand had been asking Yoplait’s parent company, General Mills, to bring back the kid-friendly snack since it was discontinued in 2016. A Change.org petition calling for the yogurt’s return was even created almost five years ago and has now collected over 11,000 signatures.
“To know an entire generation of kids have [sic] not experienced the delight of Trix Yogurt is quite a shame,” read a portion of the petition’s description. “The recent comeback of Trix cereal’s fruit shapes has proved a rousing enough commercial success to suggest a similar result with the return of the branded yogurt. We implore General Mills to once again team with Yoplait to revive the classic Trix Yogurt and introduce a whole new wave of children to the nostalgic craze.”
What are the ingredients of Trix Yogurt?
The ingredients of Trix Yogurt vary depending on the flavor, but they typically include the following:
- Cultured Grade A Low-Fat Milk
- Modified Corn Starch
- Natural Flavor
- Potassium Sorbate
- Vegetable Juice
- Beta Carotene and Turmeric Extract
- Vitamin A Acetate
- Vitamin D3
Some flavors may also include other ingredients, such as fruit bits, granola, or cereal.
Below is the ingredient breakdown for both the strawberry and berry flavors:
Strawberry Ingredients: Cultured Grade A Low Fat Milk, Sugar, Modified Corn Starch. Contains 1 % or Less of: Corn Starch, Natural Flavor, Potassium Sorbate Added to Maintain Freshness, Red 40, Blue 1, Yellow 5, Vitamin A Acetate, Vitamin D3.
Berry Ingredients: Cultured Grade A Low Fat Milk, Sugar, Modified Corn Starch. Contains 1% or Less of: Corn Starch, Natural Flavor, Potassium Sorbate Added to Maintain Freshness, Blue 1, Red 40, Vitamin A Acetate, Vitamin D3.
Where to purchase Trix Yogurt
At the time of the snack’s comeback, a rep for Yoplait confirmed to Best Products that the yogurt would only be available at Walmart and SuperValu stores across the United States in eight-count packs, which each contains four strawberry cups and four berry cups. As of June 2023, it is also available for purchase on InstaCart.
Trix Yogurt copycat recipe
If Trix Yogurt is not available at retailers near you, you can always try making your own version of the snack at home. Making homemade Trix yogurt is a fun and creative project. Here’s a simple recipe to make your own Trix Yogurt:
- Plain yogurt (Greek or regular)
- Trix cereal
- Sweetener (optional, such as honey or sugar)
- Start by preparing the plain yogurt. If you’re using regular yogurt, strain it using a cheesecloth or coffee filter to remove excess liquid and make it thicker like Greek yogurt. You can skip this step if you’re using Greek yogurt, which is already thick.
- In a bowl, mix the plain yogurt with your desired amount of sweetener, if desired. Adjust the sweetness according to your preference.
- Crush the Trix cereal in a zip-lock bag using a rolling pin or by pulsing it in a food processor until you have small colorful pieces.
- Add the crushed Trix cereal into the sweetened yogurt and stir well to combine, ensuring that the cereal is evenly distributed throughout the yogurt.
- Transfer the Trix yogurt mixture into individual serving containers or a larger container with a lid.
- Cover the containers and refrigerate for at least 2-3 hours, or overnight, to allow the flavors to meld and the cereal to soften slightly.
- Once chilled, your homemade Trix yogurt is ready to enjoy! Serve it as a tasty and colorful snack or a fun breakfast option.
Feel free to customize this recipe by adding additional toppings like fresh fruit or sprinkles for added flavor and texture. Remember to adjust the sweetness and other ingredients according to your taste preferences.
What is the breakfast brand Trix?
Trix is best known as a brand of breakfast cereal made by General Mills for the American and Canadian markets and by Cereal Partners (using the Nestlé brand) elsewhere in the world. The regular version of the cereal brand consists of fruit-flavored, sweetened, and ground-corn pieces.
But aside from cereals, the Trix trademark, as mentioned above, is also being used by the yogurt company Yoplait for a line of similarly flavored yogurt marketed toward children. Yoplait is jointly owned by General Mills and the French dairy cooperative Sodiaal.
When was Trix cereal invented?
This world-renowned cereal hit retail stores for the first time in 1954 and was the first fruit-flavored cereal on the market. The cereal’s original round corn puffs came in three colors: raspberry red, orangey orange, and lemony yellow. The cereal was advertised as being enjoyable at breakfast or as a quick snack right out of the box.
Just one year after its market debut, General Mills experimented with a rabbit puppet as the brand’s mascot. Fast-forward to August 4th, 1959, the beloved Trix Rabbit debuted in a simple line-drawn commercial titled Rabbit and Carrot, which was conceptualized and drawn by Joe Harris
The cereal originally used spherical cereal pieces, but these were changed to puffed fruit-shaped pieces in 1991, presumably to avoid clashing with General Mills’ Berry Berry Kix cereals. The breakfast favorite returned to its original round shapes in the U.S. in 2007, only to revert to its puffed fruit-shaped forms in late 2018.
Do Trix Cereal crispy puffs have the same flavor?
No. The current version of Trix cereal contains crispy puffs that come in six different colors and flavors: raspberry red, orangey orange, lemony lemon, wildberry blue, grapity purple, and watermelon. These crispy puffs are fortified with 12 vitamins and minerals, and 28 grams of whole grain per serving.
Other Trix products
In addition to yogurt and cereals, the Trix product lineup also includes the following:
- Trix Fruit Snacks:
- Trix Pudding
- Trix Cereal Straws
- Trix Fruit Gushers
- Trix Magic Mix
- Trix Popcicles
Frequently asked questions about Trix Yogurt
What happened to Trix Yogurt?
Trix Yogurt was also discontinued but it has made a comeback in the U.S. in 2021.
Why was Trix Yogurt discontinued?
While it’s not clear why the production of the yogurt was stopped in 2016, Yoplait more likely discontinued the product because its consumer demand dropped and was no longer profitable.
Do they still make Trix Yogurt?
Yes. As reported above, Yoplait brought back the yogurt brand to the market after a five-year hiatus. It is currently available in two flavors — strawberry and berry — in eight-count packs at Walmart for $3.98 and on InstaCart for $4.99. It is yet to be seen whether Yoplait will release additional new flavors in the future.
Trix Yogurt is a low-fat, gluten-free yogurt that is rich in vitamin D and calcium. Back by popular demand, it is available in eight-count packs containing four strawberry cups and four berry cups.
Is Trix Yogurt healthy?
Yogurt is good for one’s diet and is considered one of the top health foods for both children and adults. So despite Trix Yogurt’s artificial-looking appearance, its daily consumption is actually good for the body.
The latest version of Trix Yogurt is gluten-free and doesn’t contain colors and flavors from artificial sources. Cups of Trix Yogurt are free of high fructose corn syrup and offer vitamin D and calcium. According to the product’s nutrition facts, the yogurt is packed with 3 grams of protein per serving and only has 100 calories per serving.