World Market has come out with a Hello Kitty collection

This exclusive line of limited-edition kawaii products include Sanrio-themed organic pasta, pasta sauce, soy sauce, and many more.

World Market x Hello Kitty

In celebration Hello Kitty’s 45th anniversary and the upcoming fall season of Japanese festivals called Omatsuri, retail store chain Cost Plus World Market has partnered with Sanrio for an exclusive collection of Hello Kitty merchandise.

Now available at World Market stores and at, this special line of limited-edition kawaii products features Hello Kitty and a few of her friends, including Badtz-Maru, Keroppi, and Chococat.

The main bulk of the collection is made up of food items. There are snacks like Lotte pie, rice crackers, biscuits, and marshmallows that come in a variety of flavors. While the collection surprisingly includes Hello Kitty-themed tomato basil Italian pasta sauce and Kikoman soy sauce, the most interesting food item in the set is the Hello Kitty organic pasta, which comes in playful shapes inspired by the iconic character.

On the beverages front, in addition to different kinds of soda, the collection also includes wines like Sparkling Rose, Cabernet Sauvignon, Chardonnay, and Nigori Sake. These bottles of alcoholic drink, however, are not available for online purchase.

The World Market x Hello Kitty collection is also comprised of pieces of kitchenware like cookie jars, mugs, stainless steel water bottle, bento boxes, and lots of cute tin containers. There are also Hello Kitty-themed stationery and school supplies such as journals, note cards, folders, sticker books, and more.

The collection also includes tote and gift bags, beauty products like lip balms and Korean face sheet masks, and collectibles such as stuffed toys, pins, magnets, and key chains.

As part of the collection’s launch, fans will have a chance to meet Hello Kitty at five in-store meet and greet events throughout August and September in select cities around the U.S. During these events, customers can sample some of Hello Kitty-themed treats and have their name drawn in Japanese calligraphy by celebrated artist Kuniharu Yoshida free of charge.

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