Fast Food Face-Off: Wendy’s Adds Frosty to Counter McDonald’s $5 Meal

Wendy’s $5 Biggie Bag Gets Free Small Frosty for a Limited Time

Wendy's Frosty

The fast-food industry is heating up as two of the biggest players, Wendy’s and McDonald’s, engage in a fierce battle for customer loyalty. In a strategic move to counter McDonald’s highly anticipated $5 Meal Deal, Wendy’s has announced the addition of its iconic Frosty dessert to its $5 Biggie Bag offering

Wendy’s Frosty joins the $5 Biggie Bag

Since 2019, Wendy’s has been offering the $5 Biggie Bag, which includes a choice of a Jr. Bacon Cheeseburger or Crispy Chicken Sandwich, paired with 4-piece Nuggs, Jr. Hot & Crispy Fries, and a refreshing small soft drink. To celebrate the value meal’s fifth-year anniversary this year, Wendy’s is giving its customers a free small Frosty with the purchase of a $5 Biggie Bag for a limited time.

Wendy's $5 Biggie Bag
Biggie-er Summer: Wendy’s Fans Can Celebrate 5 Years of Biggie Bag with a Free Small Frosty with Purchase of a Biggie Bag with offer in the Wendy’s App.

Availability

Fans can claim the free small Frosty with  every purchase of the $5 Biggie Bag through the Wendy’s app from June 20 to 30, 2024, at participating Wendy’s restaurants across the United States.

How to Claim

To claim the free small Frosty with the purchase of a $5 Biggie Bag at Wendy’s, follow these easy steps:

  1. Download the Wendy’s app or create an account at Wendys.com
  2. Sign in and select the offer for a free small Frosty with the $5 Biggie Bag purchase
  3. Place a mobile order for a $5 Biggie Bag or scan the in-app offer at any participating Wendy’s restaurant nationwide
  4. Choose between a classic chocolate Frosty or the new limited-time Triple Berry flavor, featuring strawberry, blackberry and raspberry

Wendy’s $5 Biggie Bag vs McDonald’s $5 Meal Deal

McDonald's $5 Meal Deal

The news of a free small Frosty with every purchase of Wendy’s $5 Biggie Bag comes shortly after McDonald’s revealed their new $5 Meal Deal, which features a choice of a McDouble or McChicken sandwich, small fries, four-piece Chicken McNuggets, and a small soft drink all for just $5.

“We heard our fans loud and clear – they’re looking for even more great value from us, and this summer that’s exactly what they’ll get,” Joe Erlinger, President of McDonald’s USA, said in a press release. “Value has always been part of our DNA. We’re focused on living up to that legacy and offering delicious, affordable options customers can enjoy any time they walk through our doors, go through our drive-thru, or place an order through our app.”

Ultimately, the better deal between the two depends on your priorities. For variety and potentially a sweet treat (if the Frosty promo is active), Wendy’s $5 Biggie Bag has the advantage. But if you’re after customization, larger portions, and a familiar menu, McDonald’s $5 Meal Deal appears to be a better option.

The Return of Value Meals in the Fast-Food Spotlight

Wendy’s $5 Biggie Bag and McDonald’s $5 Meal Deal are technically not new, because fast food chains have been offering budget meals for a long time. Remember Wendy’s 4 for 4 Deal and McDonald’s 2 for $6 Mix and Match Deal? But here’s why fast food chains are increasingly offering these budget meals:

Inflation’s Pinch on Wallets: Rising food costs have squeezed everyone’s budgets, including fast food customers. People are more cautious about spending, and fast food isn’t seen as the most budget-friendly option anymore. Budget meals offer a way back in, enticing customers with familiar, convenient food at a price they can feel comfortable with.

Value Wars Reignite: With inflation hitting everyone, fast food chains are in a battle to be the most affordable option. Budget meals are a weapon in this war, offering a clear price advantage over competitors. It’s about attracting customers who might be considering skipping fast food altogether or switching to a cheaper competitor.

Targeting Value-Conscious Customers: Fast food chains know not everyone prioritizes gourmet experiences. Some customers simply want a quick, familiar, and affordable bite. Budget meals cater to this segment, offering a no-frills option that satisfies their needs without breaking the bank.

Maintaining Profitability: While budget meals mean lower prices, they can still be profitable. Chains might slightly reduce portion sizes or use more cost-effective ingredients to maintain profit margins. It’s a balancing act: offering a price point that attracts customers while ensuring the business stays afloat.

A Sign of the Times: Budget meals are a reflection of the current economic climate. They show that fast food chains are adapting to changing consumer behavior and the rising cost of living. It’s a way to cater to a broader customer base and ensure their survival in these challenging times.