Wendy’s is making 2025 a year to remember for Frosty fans by bringing back its beloved Frosty Key Tag program. For just $3, this tiny tag unlocks a sweet daily reward: a free Jr. Frosty with any purchase throughout the year. Not only does this deal deliver delicious treats, but it also supports a great cause, with proceeds benefiting the Dave Thomas Foundation for Adoption. Whether you’re a Frosty lover or simply looking to sweeten up your daily meals, this annual tradition is the perfect way to enjoy Wendy’s iconic dessert all year long. Below is everything you need to know about the Wendy’s Frosty Key Tag program, including how to purchase one, when it goes on sale, and how to make the most of this irresistible deal.
What is Wendy’s Frosty Key Tag?
Wendy’s Frosty Key Tag is a sweet deal that supports a great cause. For a one-time fee of just $3, you’ll receive a key tag that entitles you to a free Jr. Frosty every day in 2025 with any purchase, but it can be anything—from a small order of fries perfect for dipping to Wendy’s new Mushroom Bacon Cheeseburger.
Best of all, 90% of the proceeds go directly to the Dave Thomas Foundation for Adoption, which is dedicated to finding safe, permanent homes for children in foster care. This year, Wendy’s aims to raise a record-breaking amount to support the foundation’s mission of helping over 108,000 children in the U.S. foster care system find loving families. By indulging in a daily Frosty, you’re contributing to a campaign that’s making a significant impact on young lives—a true win-win for everyone!
How to purchase Wendy’s Frosty Key Tag
Wendy’s Frosty Key Tags were first introduced nationwide in 2014 as part of the company’s “Season of Giving” campaign, aimed at supporting the Dave Thomas Foundation for Adoption. Since their launch, the Frosty Key Tags have returned annually, typically during the holiday season.
For their latest comeback, you can purchase these $3 tags at participating U.S. Wendy’s locations or via the Wendy’s mobile app starting from December 9th, 2024, through February 16th, 2025, Once you have your Frosty Key Tag, you can start redeeming your daily free Jr. Frosty with any purchase from December 9th, 2024, through December 31st, 2025. To ensure you don’t miss a single Frosty, it’s best to grab your tag early!
Tags are available in both physical and digital formats to suit your preference:
- In-Restaurant or Drive-Thru: Simply ask for a Frosty Key Tag when placing your order, and you’ll receive a physical tag to attach to your keychain.
- Wendy’s Mobile App: Choose between a digital Frosty Key Tag, which is automatically added to your Wendy’s Rewards card for in-app use or in-restaurant scanning, or a physical tag delivered with your order.
If you’re planning to gift the Frosty Key Tag, opt for the physical version, as digital tags are instantly tied to the purchaser’s Wendy’s account. For an even sweeter gesture, you can purchase Frosty Key Tags in bulk through the Dave Thomas Foundation for Adoption website.
What you need to know about the Dave Thomas Foundation for Adoption
In 1992, Wendy’s founder Dave Thomas, who was adopted himself, established the Dave Thomas Foundation for Adoption to bring national attention to adoption and create lasting change for children in foster care. The Foundation’s mission is to significantly increase the number of adoptions for children waiting in foster care across North America, ensuring they find permanent homes and loving families.
Central to this mission is Wendy’s Wonderful Kids®, an innovative program that hires adoption professionals, known as Wendy’s Wonderful Kids recruiters, to focus on children who have been in foster care the longest. These recruiters work with manageable caseloads of 12-15 children, allowing them to provide individualized support to children, including teenagers, children with special needs, and sibling groups. Thanks to their dedication, more than 14,800 children in the United States and Canada have been adopted through the program.
The Foundation’s efforts are powered by the generosity of Wendy’s franchisees, operators, suppliers, and customers. Over the past 30 years, more than $340 million has been raised to support the cause. Through national awareness campaigns and impactful programs, like Wendy’s Frosty Key Tags, the Dave Thomas Foundation for Adoption continues to work toward its vision of ensuring every child has a permanent home and a loving family.