Samsung’s art-inspired TVs receive QLED upgrade

The South Korean company will display both luxury TVs at CES 2019

Samsung's art-inspired TVs receive QLED upgrade 1
Samsung SERIF TV 2

Samsung is expected to showcase its newly upgraded QLED Frame TV and Serif 4K TVs at CES 2019.

Designed to fall more in line with stylish decor rather than traditional TV sets, both the 2019 Frame and Serif have been wholly upgraded to feature Samsung’s cutting-edge quantum dot technology. Quantum-dot LED – or QLED – affords each pixel a wider breadth of coloration, therefore a richer, more vibrant viewing experience, touts the South Korean conglomerate.

With the improved QLED tech, Samsung suggests that the Serif and Frame are now on par with the company’s top-of-the-range QLED displays as far as performance.

Samsung's art-inspired TVs receive QLED upgrade 2
Samsung Frame TV with QLED

However, despite industry-leading specs and capability, these elegantly engineered 4K displays are geared toward those who see the TV as a secondary device rather than a room’s focal point. While the Frame is much more subtle than the Serif, the company proudly brags that neither looks anything “like a TV.”

And if we do say so, the simply designed Frame does look more like modern art than most other TVs. But perhaps the comparison is a bit unfair given the 2019 model ships with over 1,000 artistic wallpapers pre-installed.

Samsung is expected to launch the 2019 Frame in 43-, 49-, 55-, and 65-inch versions. The Serif can be purchased as a 43-, 49-, or 55-inch display.

We’ve yet to confirm pricing.

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