Pretzel Pop-Tarts will satisfy your sweet and salty cravings this January

It’s available in two different varieties: chocolate and cinnamon sugar

Pop-Tarts has revealed more details on its newest creation that can satisfy your sweet and salty cravings at the same time.

Called Pop-Tarts Pretzel, the new treat features a delicious blend of flavor perfect for any time of day. According to a news release, Pop-Tarts Pretzel has the beloved sweetness of the classic Pop-Tarts Toaster Pastries, dashed with a little saltiness from the pretzel crust. Making the snack more awesome is the fact that it’s available in two different varieties: chocolate and cinnamon sugar.

“Pop-Tarts is always ingeniously creating new ways to enjoy familiar, loved foods,” said Joe Beauprez, marketing director at Pop-Tarts, in a statement. “With the debut of Pop-Tarts Pretzel, we’ve fixed a snacking staple (pretzels), and added two more delicious options to our line-up of flavors.”

Kellogg’s, the maker of Pop-Tarts, introduced Pop-Tarts Pretzel at the 2019 National Association of Convenience Stores last October, and according to candy and snack blogger @candyhunting, who sampled the new product at the time, the Pop-Tarts Pretzel has “the same texture as normal Pop-Tarts, but have a distinct pretzel flavor and added saltiness.”

Pop-Tarts Pretzel will be available in stores nationwide in January 2020 at a suggested retail price of $3.49 per box.

Earlier this year, Pop-Tarts also introduced the new Frosted Chocolate Cupcake as a response to chocolate lovers who are looking for something a little more decadent. Pop-Tarts also brought back the Frosted Confetti Cupcake after a two-year hiatus following requests from fans to bring it back.


Sources: Popsugar, USA Today, People