The first official Pokémon Go merchandise line is finally here

Show off your team pride with these clothing items representing Team Instinct, Mystic, and Valor

Almost three and a half years after the 2016 launch of Pokémon Go, The Pokémon Company has finally launched the first ever official merchandise line based on the augmented reality mobile game.

Designed to outfit the Pokémon Go trainer on the move, the collection includes a variety of apparel and accessories emblazoned with iconography representing each team within the game: Zapdos for Team Instinct, Articuno for Team Mystic, and Moltres for Team Valor.


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The collection currently offers fleece varsity hoodies, fitted long-sleeve t-shirts, relaxed fit crew neck t-shirts, fitted scoop neck long-sleeve t-shirts, and fitted v-neck t-shirts. The hoodies are selling for $55 each; the long-sleeve t-shirts for $30; and the short-sleeve t-shirts for $25.

All these clothing items are now available on, the official e-commerce arm of The Pokémon Company and the premier destination for official, premium-quality Pokémon products.


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The Pokémon Center line is completely new and marks the first official merchandise for the game available for purchase outside of Pokémon Go Fest events.

More items will be added to the collection in the coming weeks, including 27-oz. water bottles and 9FORTY baseball caps by New Era.


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Since its launch, Pokémon Go has been downloaded over one billion times by players searching for and catching Pokémon “in the real world.” While the Pokémon franchise hasn’t really stopped expanding since it was created by Satoshi Tajiri in 1995, the release of Pokémon Go put the franchise back on the spotlight, winning back former fans and creating an entirely new generation of Pokémon enthusiasts.

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Though the popularity of Pokémon Go has diminished since its phenomenal launch, the game still has a loyal fanbase and continues to be one of the top best-selling apps.


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