Retail chain Target and toymaker LEGO have expanded their long-standing partnership with a new lifestyle collection featuring a variety of clothing and homeware pieces inspired by the iconic LEGO bricks.
Officially called LEGO collection x Target, the limited-edition assortment is comprised of almost 300 must-have items that fans can wear or use every day to celebrate self-expression and togetherness this holiday season and beyond.
As seen in the images below, the collection includes brick-inspired hooded sweatshirts, color-blocked puffer jackets and vests, matching pajama sets, and jogging pants. There are also hand bags, tote bags, and fanny packs that come in LEGO’s beloved array of bold and bright colors.
Some homeware pieces included in the lineup are striking storage boxes, tumblers, and gift ribbons. The collection also features toys and a number of pet accessories, such as a brick-patterned leash and collar and a plaid sweater for dogs.
Reflecting both brands’ commitment to inclusivity, the LEGO collection x Target is the retailer’s most inclusive partnership to date. The assortment’s apparel pieces for women come in sizes ranging from XXS-4X, while those of men’s clothing pieces are available in S-5XLT sizes. The collection also features an expanded assortment of adaptive and sensory-friendly offerings for kids and babies, like flat seams or hidden openings.
“The LEGO brand is rare in its ability to equally excite all members of the family, and we expect that excitement to soar as we offer LEGO fans young and old the opportunity to experience our brand in an entirely new way through this partnership,” said Satwik Saraswati, design director at the LEGO Group, in a statement. “Giving consumers a chance to curate and create looks as unique as their families through this collection, just as they would with LEGO bricks, is something we are proud to bring to Target guests this holiday season.”
Commenting on how the LEGO collection x Target came about, Jill Sando, executive vice president and chief merchandising officer at Target said: “Our guests love LEGO brick sets – in fact, Target is one of the leading destinations for families when shopping for the brand. As we approach the holiday season, we saw an opportunity to come together with one of our long-standing partners to create something truly special for our guests during a time of year when differentiation and value are paramount. As our guests continue to reimagine what their holiday traditions look like, our hope is that this collection will encourage them to make new memories this season and celebrate what matters most, spending time with family and friends.”
With pricing ranging from $1.50-$120, the LEGO Collection x Target will be available beginning early December on Target.com and in all Target stores. Fans can also shop the collection via Target’s contactless same-day pickup options, Drive Up and Order Pickup.
While the entire collection is yet to drop in December, one item from the assortment is already available for preorder on Target.com: the LEGO Collection x Target Art Project – Create Together.