Nerf’s new mascot Murph gets mixed reactions from fans

Murph is an anthropomorphic mascot made of Nerf darts from head to toe

Nerf's new mascot Murph

Nerf’s new mascot has been officially unveiled last Friday, and while it’s unlike any other brand mascot that people have met before, it’s something that most fans didn’t expect.

Who is Nerf’s new mascot?

Nerf’s new mascot is named Murph, an anthropomorphic character who uses the non-binary pronouns “they” and “them.” Made of Nerf darts from head to toe, Murph is the brand’s first-ever mascot and is described as “the most fun, playful, and social member of the NERF team.”

According to a press release announcing the mascot’s debut, Murph is the personification of the playful spirit. They are a natural athlete, great at NERFoop, and an expert at surprise NERF Super Soaker ambushes. They can also toss a Nerf Vortex Football like no other and are a fantastic trick shooter with any Nerf blaster.

“The launch of Murph is a testament to the success of Hasbro’s Brand Blueprint strategy and turning Nerf into the social, active play brand it is seen as today,” said Adam Kleinman, SVP & GM, Nerf, Hasbro, in a statement. “We are thrilled to introduce Murph to fans, a mascot that represents the playful spirit that lives inside us all and is unleashed through Nerf.”

Created in a partnership with the ad agency The Martin Agency, Murph is the center of the brand’s new multi-year marketing campaign Unleash the Play in You, which encourages families to step away from their screens and get up and active with Nerf to create memories that will last a lifetime. As part of the campaign, Murph is set to appear in Nerf’s commercials, retail outlets, and social media channels later this month.

What do people think of Nerf’s new mascot Murph?

A lot of fans couldn’t tell what exactly Nerf’s new mascot is after seeing Murph for the first time. Some people made fun of Murph’s look, with a number of them comparing the mascot with similar-looking pop culture characters and inanimate objects.

Others, meanwhile, are less concerned about Murph’s appearance and are more interested in learning about the mascot’s anatomy.

Despite Murph’s unusual look and the many mysteries surrounding their structure, a few fans love Nerf’s new mascot for what they are.

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