Lay’s is bringing a taste of the world to your snack cabinet with its latest release. The beloved potato chip brand is introducing three internationally inspired flavors—Tzatziki, Masala, and Honey Butter—right here in the U.S. Whether you’re craving the tangy zest of Greek cuisine, the rich spice of Indian dishes, or the sweet, buttery goodness of a popular Asian treat, Lay’s new lineup promises a culinary journey like no other. But what inspired this flavorful addition, and what can you expect from each variety? Read on to learn more about these global sensations and how you can get a chance to win an unforgettable trip to one of the origins of these delicious flavors.
Lay’s Global Flavors Lineup
Lay’s Global Flavors Lineup includes Lay’s Wavy Tzatziki, Lay’s Masala, and Lay’s Honey Butter. Inspired by the vibrant cuisines of Greece, India, and Korea, these limited-time flavors will hit store shelves across the U.S. this month, allowing fans to savor international tastes without ever leaving home.
Lay’s Wavy Tzatziki: A crunchy twist on the creamy Mediterranean classic, these chips capture the refreshing Greek flavors of yogurt, lemon, dill, and garlic.
Lay’s Masala: A fusion of spices like cumin, coriander, turmeric, and pepper, this flavor offers a flavorful journey into the heart of traditional Indian Masala dishes.
Lay’s Honey Butter: A sweet and savory blend of buttermilk, honey, and butter, this Korean-inspired chip transports you to the home of this beloved combination.
“Our fans often post about the fun flavors they see while traveling abroad and continuously ask for them here. Now, at the height of travel season, we’re excited to make those dreams a reality and bring them adventure through every bite of our Global Flavors lineup,” said Tina Mahal, senior vice president of marketing, PepsiCo Foods North America, in a press release announcing the new range of potato chip flavors. “As the proven leader in flavor innovation with more than 200 variations of our iconic potato chip, we’re proud to continue to demonstrate our expertise in crafting delicious flavors that appeal to the unique senses and tastes of communities all over the world.”
Win a Trip Abroad
For those craving more than just a taste, Lay’s is taking flavor exploration to the next level by offering one lucky fan and their guest the opportunity to experience the real deal — a trip to one of the flavors’ origin countries: India, Korea, or Greece. From August 12 to September 28, fans can enter the sweepstakes by scanning the QR code on the back of a bag of Lay’s Wavy Tzatziki, Lay’s Masala, or Lay’s Honey Butter flavors, or by visiting laysflavordrop.com, where the complete details and official rules will be available starting August 12th.
Where to Buy Lay’s Global Flavors Lineup
All three flavors of Lay’s Global Flavors Lineup are now available at retailers across the U.S. and Snacks.com for a limited time, while supplies last.