Lay’s newest flavor is based on another much-loved comfort food duo.
After introducing flavors like Chicken & Waffles and Southern Biscuits & Gravy to the market a few years ago, the snack brand is now releasing Grilled Cheese & Tomato Soup-flavored potato chips.
Reminiscent of one of America’s favorite homemade meals, the new flavor is described by Lay’s as “a dynamic combination of tomato taste and buttery cheese with underlying creamy and toasted notes.”
Staying true to its homey and fall theme, the new chips are packed in an orange bag featuring a photo of a delectable grilled cheese sandwich and a bowl of thick and creamy tomato sauce.
A 7.75-ounce bag of Lay’s Grilled Cheese and Tomato Soup-flavored potato chips will be available at major grocery chains beginning October 21st for $3.49. These bags of chips are limited-edition, so junk food aficionados are advised to grab a bag or two as soon as possible before supplies run out.
If you’re not a huge grilled cheese and tomato soup fan, here’s another reason to give this new flavor a try. Also on October 21st, Lay’s is launching its new campaign called Gotta Have Lay’s, which will give customers the chance to win a year’s worth of Lay’s potato chips. For a chance to be one of the 200 winners of a one-year supply of Lay’s products, all you have to do is upload a photo of yourself with Lay’s new packaging design to GottaHaveLays.com. The promotion will run until November 29th.