Kraft launches Buffalo Style Dressing in a lip balm tube

Introducing the Buffalo Balm: the latest must-have “beauty” staple

Kraft Mayo Buffalo Dressing and Buffalo Balm

Kraft Real Mayo has officially entered the spicy sauce space with the new Buffalo Style Dressing. And in celebration of its first venture into the growing spicy category, the condiment brand has unveiled the latest must-have “beauty” staple, the Buffalo Balm.

What is Kraft Mayo Buffalo Style Dressing?

Made with cayenne pepper puree, butter, and vinegar, the new Kraft Mayo Buffalo Style Dressing packs a deliciously spicy punch. It also features a velvety smooth texture that Kraft Real Mayo fans know and love.

Kraft Mayo Buffalo Dressing and Buffalo Balm
Kraft Mayo Buffalo Dressing and Buffalo Balm

What is Buffalo Balm?

Buffalo Balm is a limited-edition on-the-go lip balm tube filled with the new Kraft Buffalo Style Dressing. Inspired by the thousands of people who profess to carrying buffalo sauce in their bags, Buffalo Balm is perfect for mayo freaks and buffalo sauce fans looking to get a quick hit of flavor whenever and wherever the craving strikes.

Delicious and perfectly pocket-sized, Buffalo Balm can be swiped on a crispy chicken sandwich, drizzled on a plate of golden fries, or dabbed wherever you see fit.

“As our fans know well, when you are obsessed with a flavor, you never leave your house without it,” says Frances Sabatier, Brand Manager, Kraft Real Mayo, at the Kraft Heinz Company, in a press release. “As the Mayo brand for Mayo freaks, Kraft Real Mayo is proud to champion our fans’ individuality through our products and how our fans enjoy them. Buffalo Balm lets mayo freaks boldly bring our new Buffalo Style Dressing everywhere – it packs easily, flavors food quickly, and like our fans, stands out unapologetically.”

Kraft Mayo Buffalo Dressing and Buffalo Balm
Kraft Mayo Buffalo Dressing and Buffalo Balm

Where to buy Buffalo Balm

Priced at $14.99, Buffalo Balm is exclusively available for purchase on Amazon, while supplies last. An order of Buffalo Balm comes with a bottle of Kraft Mayo Buffalo Style Dressing, a reusable balm tube, a custom bottle spout attachment, as well as step-by-step instructions to make prepping your Buffalo Balm as easy as applying it.

Kraft Real Mayo Buffalo Balm
$14.99 ($0.68 / Fl Oz)
Buy Now
06/30/2023 02:13 am GMT

Where to buy Kraft Mayo Buffalo Style Dressing

If you aren’t able to get your hands on Buffalo Balm, you can still revel in bold, tangy goodness by trying the Kraft Mayo Buffalo Style Dressing, which is now available for purchase at major retailers across the United States.

When did the spicy sauce trend start?

The spicy sauce trend gained significant popularity in recent years, particularly in the early 2000s. This was due to a number of factors, including the increasing popularity of ethnic cuisines, the rise of social media, and the growing demand for bold flavors.

In the early 2000s, there was a growing interest in ethnic cuisines, such as Mexican, Thai, and Indian. These cuisines often use spicy sauces, which introduced many people to the world of heat. At the same time, social media was becoming more popular, and people were sharing their love of spicy food online. This helped to spread the word about spicy sauces and make them more accessible to a wider audience.

Lastly, the demand for bold flavors was also increasing during that time. People were looking for foods that were more exciting and flavorful than the bland, processed foods that were often available. Spicy sauces offered a way to add heat and depth of flavor to food, which made them very appealing to consumers.

The spicy sauce trend has continued to grow in recent years, and there is no sign of it slowing down. There are now more spicy sauces available than ever before, and people are experimenting with different flavors and heat levels. This trend is likely to continue as people continue to seek out bold and flavorful foods.

Are dressing and sauce the same?

Dressing and sauce are similar in that they are both liquid condiments that are used to enhance the flavor of food. However, there are some key differences between the two:

  • Dressings are typically uncooked, while sauces can be cooked. This is because dressings are often used on salads, which are typically served cold. Sauces, on the other hand, can be used on a variety of dishes, including cooked meats, vegetables, and pasta.
  • Dressings are typically thinner than sauces, as dressings are designed to be drizzled over salads, while sauces are often used to coat food.
  • Dressings typically have a milder flavor than sauces. Dressings are often used to complement the flavor of salads, while sauces can be used to add a bolder flavor to food.
Source: Kraft Heinz Company
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