Here’s how you can join the Kit Kat Flavor Club

Club members will have the opportunity to taste Kit Kat’s new products ahead of their official release

Here’s how you can join the Kit Kat Flavor Club 1

If you love reviewing candies and sweets from different confectionery brands, then you would make a great member of Hershey’s newly launched Kit Kat Flavor Club.

Described as an “exclusive members-only club,” Kit Kat Flavor Club will give a limited number of fans the opportunity to taste some of the brand’s newest flavor innovations ahead of their official release. Fans, who will be chosen as club members, will receive three kits during the club’s debut year ― one in fall 2020, one in early 2021, and one in late spring 2021.

Each kit contains in-development products and club member swag that will all be delivered straight to the members’ doorsteps. The first kit will include the previously announced Kit Kat Duos mocha + chocolate flavor before it hits store shelves across the country this November.

Aside from getting exclusive in-development products and club member swag, members will also have the opportunity to share feedback with Kit Kat over the course of the one-year program, which could potentially have a massive impact on the future of the brand’s flavor innovation.

“We listened to the overwhelmingly positive feedback from our recent Kit Kat flavor launches,” said Kit Kat brand director Amy Minderman in a statement. “It is important for us to hear feedback from our fans, so that we can continue to create flavors they love, so we are thrilled to introduce the Kit Kat Flavor Club!”

The Kit Kat Flavor Club, however, is only looking for 200 members, and all of those will be chosen randomly through sweepstakes. For a chance to win a spot in the club, fans can enter the sweepstakes by going to and filling out the entry form. Fans can enter once a day between September 21st at 9 a.m. ET and September 29th at 11:59 p.m. ET; no purchase required.

To read the complete official rules of the sweepstakes, click here.

Sources:, Today
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