Hello Kitty unveils a new line of fine jewelry just in time for Valentine’s Day

Our favorite kawaii brand has partnered with Hongkong-based jeweler Chow Tai Fook to create this beautiful Valentines-themed jewelry collection.

Hello Kitty fine jewelry collection

Thinking of a perfect gift for your special someone this coming Valentine’s Day? Look no more, as our favorite kawaii brand has just revealed a new collection of fine jewelry pieces that are elegant and cute at the same time.

Hello Kitty teamed up with Hongkong-based jewelry maker Chow Tai Fook for its latest line of jewelry that includes a wide variety of pendants and bracelets. All these jewelry pieces are made with 24K gold, which explains the trinkets’ vivid and distinct bright yellow color. Some pendants, however, are made extra adorable with red and pink enamel heart details, making them ideal gifts this love month.

These jewelry pieces are now available at the Sanrio Online Store with price tags ranging from $265 to $460 each.

Founded in 1929, Chow Tai Fook originally caters to wealthy older Chinese consumers. But after Chinese President Xi Jinping’s anti-corruption campaign diminished demand for extravagances, the storied jeweler was forced to expand its product offerings to attract younger customers around the globe. In addition to its recently unveiled Hello Kitty jewelry line, Chow Tai Fook also has a Marvel jewelry collection, Disney Classics collection and Disney Tsum Tsum collection.

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