Grant Cardone’s net worth and how he got so rich

From car salesman to building a real estate empire: Grant Cardone’s journey to wealth and success

Grant Cardone net worth
Image via Instagram '@grantcardone'

Grant Cardone is a name that has become synonymous with success and wealth. As a renowned entrepreneur, author, and speaker, Cardone has built an empire that has catapulted his net worth into millions.

With his charismatic personality and unrelenting drive, he has amassed a following of individuals who seek guidance in achieving financial prosperity.

This story will delve into the net worth of Grant Cardone and his inspiring story, exploring his path to becoming the real estate mogul he is today and uncovering the secrets behind his success.

Who is Grant Cardone?

Grant Cardone is a renowned entrepreneur and author best known for his 10X Movement and impressive net worth. With his vast real estate empire, he has established himself as a successful investor, sales trainer, and motivational speaker.

One of Cardone’s notable achievements is his authorship of several highly acclaimed books. His book, “If You’re Not First, You’re Last,” reached number 1 on Amazon and Barnes & Noble and made the New York Times bestseller list.

In addition to investing in real estate, Cardone is the CEO of Cardone Capital, Grant Cardone Enterprises, Cardone Training Technologies, and Cardone Group. He has also founded Cardone Acquisitions, further expanding his business portfolio. With his extensive knowledge in sales and marketing, he has developed Cardone University and hosted Grant Cardone TV, an on-demand business TV network.

Grant Cardone’s influence extends beyond his business ventures. He has gained recognition as one of the top social media business influencers, and his annual 10X Growth Conference attracts over 62,000 attendees worldwide, becoming one of the most successful business conferences.

Forbes has also acknowledged his marketing prowess, naming him the number one Marketing Influencer to Watch in 2017. Apart from his professional achievements, Grant Cardone is a noted philanthropist. He founded the Grant Cardone Foundation, which provides financial literacy mentorship to underprivileged youth.

He also maintains a membership in the Church of Scientology, which he credits helping him transform his life at 45.

Grant Cardone net worth (2023)

According to multiple sources, Grant Cardone’s estimated net worth is 600 million dollars as of 2023. With his real estate empire valued at 4 billion dollars, Cardone has leveraged his wealth to become one of the most influential figures in the business world. His achievements include:

  • Authoring eight business books.
  • Being CEO or partner in seven privately held companies.
  • Being renowned for his sales training.

Grant Cardone’s journey to wealth and success: How did he get so rich?

Grant Cardone and his house in Malibu
Grant Cardone stands with his house in Malibu in the backdrop | Image source: Grant Cardone’s YouTube channel

Grant Cardone’s career trajectory took a promising turn when he started working as a car salesman for a sales company immediately after college, gaining valuable experience. Despite not enjoying the sales job, Grant saw it as an opportunity to stay focused and away from drugs.

In just five years, he achieved millionaire status through his regular job and real estate on the side. Over time, Cardone emerged as one of America’s leading sales trainers, renowned worldwide for his expertise.

The rise of a real estate empire

After saving enough funds, Grant established a successful consulting business that worked with auto dealerships and manufacturers in the United States and Canada, improving their sales processes.

Using the profits, he made his first real estate investment—a single-family property in Houston. Five years later, he expanded further by acquiring a 38-unit complex in San Diego.

With each profitable real estate investment, he steadily built his portfolio, which today, through Cardone Capital, boasts ownership of approximately $5 billion worth of apartment complexes.

This achievement didn’t happen overnight; it took years of strategic planning and wise decision-making. Grant’s approach was disruptive—he foresaw the potential in multi-family units and large-scale developments rather than single-family homes or smaller properties.

The diversified business empire

Grant Cardone’s ventures, including Cardone Training Technologies, Cardone Capital, Grant Cardone Sales University, and Grant Cardone TV, generate multi-million revenues annually. According to reports, his companies own and control investment properties worth $800 million throughout the United States.

His real estate empire spans various states, such as Alabama, Arizona, California, Georgia, Florida, North Carolina, Tennessee, and Texas. While most of his holdings are solely owned, a small portion (around 2%) of his real estate portfolio belongs to outside partners, including family and friends, reflecting a close-knit operation.

Leveraging debt for financial freedom

Grant wisely leverages debt from banks and investors to finance much of his portfolio, considering debt a valuable tool for trading financial freedom. He effectively manages his substantial net worth, which he pays off with monthly profits.

Today, the multi-millionaire entrepreneur is one of the most prosperous real estate moguls globally, with millions influenced by his strategic foresight within the industry.

The 10X Rule and Grant Cardone’s success philosophy

Grant Cardone’s success philosophy is centered around his 10X Rule, which advocates for taking massive action and putting in ten times the effort required to succeed. According to Cardone, ordinary levels of effort and thinking will only lead to average results.

Through his success story and teachings on motivation and achievement, Cardone has inspired countless people worldwide to dream bigger and take massive action toward their goals.

Grant Cardone’s early life

Born on March 21, 1958, in the modest city of Lake Charles, Louisiana, Grant Cardone grew up alongside his twin brother and three other siblings. Grant lost his father at the age of 10, and his brother died a few years later.

By the time he turned 16, he was abusing drugs but still managed to graduate from high school. He then went to college and graduated from McNeese State University in 1981 amidst personal trials, earning a Bachelor of Science in Accounting.

He received the Distinguished Alumnus Award from McNeese in 2010. At age 25, he finally conquered his drug problem, laying the foundation for his incredible success story.

Grant Cardone’s personal life

Grant Cardone's Family
Grant Cardone with his family. Image via Instagram ‘@grantcardone.’

Grant Cardone’s personal life is just as fascinating as his professional journey. He is married to Elena Lyons, who is an actress. The couple married in 2004 and have been a power duo ever since. Grant and Elena have two children together.

Grant Cardone resides in a mansion located in Golden Beach, Miami, Florida, nestled between Broward County and Sunny Isles Beach. This luxurious estate, formerly owned by fashion icon Tommy Hilfiger, was purchased by Grant and his wife Elena in 2021 for a staggering $25 million. It now serves as their primary residence.

In January 2022, Grant Cardone bought a beautiful vacation house in Malibu, California. The home is located on Carbon Beach, covering 9,500 square feet. The house cost him 40 million dollars, making it a significant investment.


Sources: celebritynetworth, SKPOP