Fantasy comedy-drama Good Witch is not returning for season 8.
Two weeks ahead of the show’s season 7 finale last Sunday, Hallmark Channel announced that it opted not to renew the series for another season.
“Good Witch has enchanted viewers for over a decade with eight original movies, in addition to the seven-season series,” said Randy Pope, SVP, programming & development, Hallmark Channel. “We thank our leads whose chemistry and talent made Good Witch such a beloved and uniquely special viewing experience: Catherine Bell, who has brought the inimitable Cassie Nightingale to life for 13 years, and James Denton, who as Dr. Sam Radford has added so much charm and humor to the series. We also extend our gratitude and thanks to the entire cast and crew for their dedication and hard work.”
Though Hallmark Channel didn’t provide a particular reason for its decision to end Good Witch after seven seasons, viewership figures showed that it’s one of the lowest-rated series on the network. Good Witch season 7 only averaged a 0.12 rating in the 18-49 demographic and 1.53 viewers in the live+same day ratings. Compared to season 6, that’s down by 29% in the demo and down by 18% in viewership.
Though the series has already ended, there’s always a possibility for the Good Witch story to continue in film form. In fact, a rep for the network told Deadline on July 9th that there are talks happening behind the scenes but no immediate plans for a new movie have been solidified yet. “Catherine Bell, James Denton, and Katherine Barrell, among others, are members of the Hallmark Channel family, and we are in discussions on future projects,” the spokesperson said.
In the series finale, titled The Wedding, the Merriwick cousins — Cassie, Joy Harper (Barrell), and Abigail Pershing (Sarah Power)— lose their cool while trying to find out what element they’re missing to power the amulet they need to stop the mysterious force putting their legacy at risk.
Just as the trio begins to lose hope, Joy sees something sparkling on the ground, which happens to be pieces from Patience Merriwick’s amulet. “Fortune must’ve buried it,” Cassie says as she puts together the old and new amulet together, giving her combined powers to ultimately overcome the evil forces.
When all is good in the land, everyone celebrates Adam Hawkin (Scott Cavalheiro) and Stephanie Borden’s (Kylee Evans) wedding.
At the same event, Sam promises Cassie that he’d like to change his workaholic ways to spend more time with her. “Do I have your permission to take you around the world?” Sam asks Cassie. “I don’t want to look back on our life together and have any regrets. And the biggest one would be if I didn’t spend enough time with you.”
But the biggest moment in the finale is the liplock between Joy and Zoey (Kyana Teresa), which is the first-ever same-sex kiss on a Hallmark original series.
— Hallmark Channel (@hallmarkchannel) July 26, 2021
The series wraps as Cassie and Sam say goodbye to their loved ones with only new adventures ahead. The fact that the two main characters are still alive at the end of the series allows producers Whizbang Films Production and ITV Studios America, and even Hallmark Channel to continue their story in some form in the future.