McDonald’s announced on Monday that it is giving away a free McRib to the first 10,000 people who shave their facial hair. To enter the giveaway, fans just need to take a photo of their clean-shaven or baby-smooth face and post it publicly on Twitter or Instagram. Participants should also tag McDonald’s official social media account on their posts and include the hashtag #Save4McRibSweepstakes. Fans who made the cut will receive a code for a free McRib, which can be redeemed via McDelivery with Uber Eats.
Though the giveaway is some sort of a reward for those who joined this year’s No-Shave November, McDonald’s made it clear that it is not exclusive to people who can grow facial hair. According to the fast-food giant, “beard or no beard … anyone can participate, from your brother to your mother, sister-in-law or cousin’s roommate,” as long as they are 18 years of age or older. The promotion, which is also only limited to fans in the U.S., ends on Wednesday, December 2nd at 11:59 p.m. ET.
k giving them away only IF you shave bc beards + McRib sauce don’t mix. post ur clean-shaven selfie on ur public profile with #shave4mcribsweepstakes and @mcdonalds.
First 10,000 could get a free McRib via @ubereats.
ends 12/2. 50 US/DC 18+. rules at https://t.co/nsblLbdMHw https://t.co/RlrQ4My1Tx
— McDonald's (@McDonalds) November 30, 2020
“Our bearded fans know… facial hair and the McRib just don’t mix—believe me, I’ve tried,” David Tovar, vice president of U.S. communications at McDonald’s, said in a statement. “With the nationwide return of the McRib, we’re helping fans enjoy every delectable moment by encouraging them to shave for a chance to win a free McRib.”
For some added good, Tovar revealed that McDonald’s has also partnered with No-Shave November, a non-profit organization devoted to fundraising for cancer research, prevention, and education. Customers who purchase a McRib on December 2nd will help support McDonald’s donation to No-Shave November’s cancer initiatives.
“No-Shave November is a month-long journey where we ask participants to put down their razors and ‘get hairy’ in the name of cancer awareness,” said No-Shave November senior executive director Monica Hill in a statement. “We’re thrilled McDonald’s is supporting this important cause, getting both the bearded and the non-bearded involved beyond November simply by purchasing a McRib.”
Though McDonald’s brings back the McRib every year, this is the first time since 2012 that the fast-food chain will offer the barbecue pork sandwich at all of its 14,400 locations across the U.S. In recent years, the McRib was only sold at select locations, leaving fans desperately searching for the elusive menu item.