Dunkin’ adds Peanut Butter Cup Macchiato to its Halloween lineup

Dunkin’ also launches an augmented reality game that gives trick-or-treaters the chance to win prizes

Dunkin’ adds Peanut Butter Cup Macchiato to its Halloween lineup 2

Halloween at Dunkin’ has got creamier and more chocolatey with the launch of its all-new Peanut Butter Cup Macchiato.

Starting today, October 13th, Dunkin’ fans can treat themselves to the coffee and doughnut company’s Peanut Butter Cup Macchiato, a beverage that pairs the creamy and chocolatey Peanut Butter Cup flavors with layers of Dunkin’s bold signature espresso.

Dunkin’ Peanut Butter Cup Macchiato is best paired with the returning seasonal menu item Spider Donut, a yeast donut frosted with orange icing and topped with a glazed chocolate MUNCHKINS donut hole treat that resembles a spider. The Halloween-themed donut features chocolate drizzle for its spider legs and white drizzle for the eyes.

Select Dunkin’ classic donuts have also been dressed up in Halloween colors, and are now available at participating Dunkin’ locations across the U.S. through October 30th.

Dunkin’ adds Peanut Butter Cup Macchiato to its Halloween lineup 3

To make the Halloween season even more exciting, Dunkin’ is giving trick-or-treaters the chance to win thrilling prizes through an augmented reality game. Beginning October 13th through Halloween, fans from the comfort of their own phone can enter a virtual door at www.dunkindoor.com. Once the virtual door opens through their mobile screen, they could instantly win up to $1,000 or a Dunkin’ eGift Card, which they can use to purchase Dunkin’ Peanut Butter Cup Macchiato, Spider Donut, or any Dunkin’ treats available. Fans can visit the augmented reality game’s website only once a day.

“Halloween is always a fearfully fun holiday at Dunkin’. This year we are going all-in for the occasion, celebrating our Halloween enthusiasts with not only the sweetest new Peanut Butter Cup Macchiato, but also a special scary sweepstakes offering up to $1K per day through a virtual trick-or-treating experience,” said Anh-Dao Kefor, Director of Integrated Marketing at Dunkin’, in a statement.

Completing Dunkin’s seasonal offerings this Halloween season is the Halloween DIY Dunkin’ Donut Decorating Kit. Perfect for solo celebrations and big get-togethers, each kit features plain yeast or Old-Fashioned cake donuts, with pre-packaged icing in orange, white, and chocolate varieties, and three sprinkle blends. Available while supplies, the kit comes in two sizes: small (4-count donuts) and large (9-count donuts).

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