The Hershey Company has unveiled a new, limited-edition treat that sent peanut butter cup lovers into a frenzy. Called Reese’s Deconstructed Peanut Butter Cup Kit, this first-of-its-kind offering lets you build your very own Reese’s Cup that’s nearly 10 times larger than the regular version. If you’re up for this epic snack challenge, here’s what you need to know about this colossal confectionary adventure.
What is Reese’s Deconstructed Peanut Butter Cup Kit?
During the first weekend of November, Hershey’s introduced an exciting new way to enjoy its beloved Reese’s Peanut Butter Cup: the limited-edition Deconstructed Peanut Butter Cup Kit. This unique kit provides everything needed to create a giant, DIY Reese’s cup at home, including a 9-ounce milk chocolate shell and a hefty 10-ounce jar of Reese’s signature peanut butter filling. These components combine to form a massive treat nearly 10 times the size of a standard 1.5-ounce Reese’s cup. Following in the footsteps of the iconic 3-pound Reese’s Peanut Butter Cup Pie, this kit stands out as one of the brand’s largest and most indulgent releases to date.
Reese’s Deconstructed Peanut Butter Cup Kit Sells Out Almost Instantly
Just two days ahead of National Candy Day on November 4th, Reese’s Deconstructed Peanut Butter Cup Kit launched on Hershey’s online store for $29.99 and sold out almost instantly. A statement on the chocolate maker’s online listing for the product confirmed the fans’ excitement surrounding the new treat, noting that the exclusive DIY kits were “SOLD OUT IN RECORD TIME!”
Reese’s also teased fans with a hopeful message, hinting at a possible return of the kit. “Reese’s fans know perfection perfected when they see it. Your overwhelming interest has us thinking… should we bring back this limited-time kit sooner rather than later?!” read a portion of the statement. While it’s not clear when exactly Reese’s Deconstructed Peanut Butter Cup Kit will be back on shelves, the brand is encouraging eager fans to sign up for Hershey’s email newsletter to be among the first to know if the kit will make a comeback.
Experience Reese’s ‘Stuff Your Cup’ as a Tasty Alternative
If you missed the first drop of the sold-out DIY mega Reese’s Cup kit, Hershey’s Chocolate World offers a fun alternative with its popular “Stuff Your Cup” experience. Available at the flagship Chocolate World in Hershey, Pa., as well as locations in Times Square, Niagara Falls, Las Vegas, and Singapore, this hands-on treat allows you to watch as a custom Reese’s cup is made just for you by a talented chocolatier. So, if you’d rather not wait for a possible second release of the Deconstructed Peanut Butter Cup Kit, consider visiting one of these Hershey’s attractions for a sweet, personalized Reese’s experience.