Dunkaroos gets into the NFT game with frosted tokens

Ten Dunkaroos-inspired digital artworks are now available for bidding on Rarible

Dunkaroos gets into the NFT game with frosted tokens 1

General Mills announced earlier this week that Chocholate Dunkaroos are officially returning to the U.S. this July, and to hype up the upcoming comeback of the beloved snack variety to store shelves, the consumer foods company has unveiled its first-ever sets of NFTs.

Comprised of 10 digital artworks, Dunkaroos’ maiden set of NFTs is playfully dubbed as New Frosting Tokens. Now available for bidding on Rarible until 7 a.m. ET on May 1st, Dunkaroos New Frosting Tokens are ‘90s inspired artworks that feature the snack brand’s cookie and frosting duo and its rad mascot, Duncan.

The highest bidder of each of the 10 Dunkaroos New Frosting Tokens will have sole ownership of the digital art and will receive packs of Chocolate Dunkaroos before they become available in the summer.

The entire profits earned from the sale of the Dunkaroos New Frosting Tokens will be donated to Feeding America, the country’s largest domestic hunger-relief organization, working to connect people with food and end hunger.

The summer comeback of Chocolate Dunkaroos, which feature the snack’s original vanilla cookies with milk chocolate frosting, was confirmed by the brand’s official Instagram page on Monday. The vanilla and chocolatey treat will be available for $1.79 per 1.5-ounce tray at 7-Eleven, Circle K, and grocery stores nationwide.

First launched in 1990, Dunkaroos were discontinued in the U.S. in 2012 but remained available in Canada until 2018. Dunkaroos came back to the U.S. last May, but only one variety has been available since then and that’s the classic vanilla cookies with vanilla frosting with sprinkles.

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