Crystal Pepsi is turning 30 this year, and to celebrate this huge milestone, Pepsi is bringing back the infamous clear cola for an exclusive, limited-time run.
Pepsi announced on Tuesday that fans can get their hands on the culturally iconic soda by joining the beverage company’s #ShowUsYour90s sweepstakes. People interested in getting free bottles of Crystal Pepsi should tweet a photo of themselves taken at some point in the 1990s. Both the #ShowUsYour90s and #PepsiSweepstakes hashtags must be included in the tweet to receive one entry in the random drawing.
Open to legal U.S. residents who are 18 years of age or older at the time of entry, the sweepstakes began on January 4th and is set to end on January 6th at 9 a.m. ET. Participants must also follow Pepsi on Twitter and must set their personal Twitter accounts to “unprotected” and “public” in order for their tweets to be viewable by the campaign administrator. There’s a limit of one entry per person/Twitter account for the entire sweepstakes period, and 300 lucky winners will get six bottles of Crystal Pepsi each.
“Since 2022 marks the 30-year anniversary of Crystal Pepsi, we wanted to do something extra special to celebrate and reward the passionate fans who have been clamoring online for its return,” said Todd Kaplan, Vice President of Marketing at Pepsi, in a statement. “And what better way to kick off 2022 than to throw it back to 1992 in order to get their hands on this highly limited-edition batch of Crystal Pepsi.”
A clear version of Pepsi’s iconic cola, Crystal Pepsi was first introduced to test markets in Denver, Sacramento, Dallas, Providence, and Grand Rapids on April 13th, 1992. After the product received a positive response from consumers, Pepsi began to sell the cola nationwide in December of that year.
Unfortunately, Crystal Cola only lasted on shelves for two years, as the soda was discontinued due to poor sales. Since then, however, Pepsi has been bringing the soft drink back once in a while through limited-time promotions similar to the ongoing #ShowUsYour90s sweepstakes.