Holiday candy cravings never quit, and Reese’s is here to satisfy them. Just as the Christmas cheer fades, Reese’s is launching a brand-new treat to sweeten the post-holiday blues.
With a plethora of Reese’s products on shelves you might think every chocolate-peanut butter combination imaginable has been explored. But Reese’s continues to innovate, and their latest creation is a dream come true for fans, putting a unique twist on a classic Southern dessert.
Introducing Reese’s Red Velvet Peanut Butter Cups
Reese’s is adding a touch of romance to Valentine’s Day 2025 with their limited-edition Red Velvet Peanut Butter Cups. This innovative treat combines the classic Reese’s duo of chocolate and peanut butter with a layer of rich, tangy red velvet-flavored crème.
While red velvet is often associated with a simple chocolate-dye combination, it typically includes ingredients like buttermilk or vinegar that give it a unique tangy flavor. Early taste testers have raved about the accuracy of the red velvet crème, calling it a “spot-on” flavor.
Similar to the popular Werewolf Tracks candy from Halloween, the red velvet cups feature a split-layer design: red velvet crème on top and classic milk chocolate on the bottom. They will be available in miniature, standard double-cup, and king-size four-cup packs.
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While red velvet and cream cheese are a classic pairing, peanut butter might be the unexpected star of this Valentine’s Day treat. One fan has already suggested dipping these cups in Philadelphia Cream Cheese Frosting, a genius idea that could elevate the flavor experience.
When will Reese’s Red Velvet Peanut Butter Cups arrive in stores?
Although Reese’s Red Velvet Peanut Butter Cups are being marketed as a special Valentine’s Day treat, these delicious, bite-sized candies have already begun appearing on store shelves across the United States.
After the initial leak on Instagram in mid-October, candy enthusiasts have eagerly awaited their arrival. While the official limited-time release is set for January, lucky shoppers have already started spotting the sweet treat in stores.
Fans are clearly excited, with one person commenting, “January can’t come soon enough,” and another simply saying, “New Reese’s… count me in every time.”
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What other new candy treats are coming for Valentine’s Day 2025?
Reese’s isn’t the only candy brand getting into the Valentine’s Day spirit for 2025. Hershey’s is also joining the festive fun with limited-edition treats, including Twizzlers in Valentine’s-themed packaging and Kit Kat chocolate bears. These unique spins on classic candies are sure to make their way into the hearts of sweet-tooth enthusiasts everywhere.
Outside of the Valentine’s Day festivities — Reese’s fans have another exciting treat to look forward to: the much-anticipated Reese’s Pieces Bark, arriving on store shelves in the coming weeks. This indulgent chocolate bark is packed with Reese’s Pieces Minis and roasted peanuts, offering the perfect blend of creamy peanut butter, smooth chocolate, and crunchy, nutty textures.