After an April Fools’ Day prank that left fans scratching their heads, Reese’s is finally delivering the real deal! Say hello to Reese’s PB&J Big Cup – the perfect marriage of two classic comfort foods: creamy peanut butter and sweet jelly, all wrapped in a signature Reese’s chocolatey shell. While the internet was briefly fooled by the idea of Reese’s Chocolatey Bread, the brand has now unveiled an actual treat that will have peanut butter cup lovers rejoicing. It’s the nostalgic lunchbox favorite in a whole new form – and it’s here to take your snack game to the next level.
Reese’s Pranks Fans with ‘Chocolatey Bread’ on April Fools’ Day
Reese’s left fans puzzled this April Fools’ Day with a clever prank that had many questioning whether they were seeing things correctly. The beloved peanut butter cup brand took to social media to announce the launch of a brand-new product: Reese’s Chocolatey Bread. The quirky treat, boasting a slice of peanut butter cup-inspired bread, was promoted as the latest in Reese’s innovative lineup of peanut butter-infused creations.
However, as many fans quickly pointed out, something didn’t quite add up. The internet soon buzzed with confusion and amusement as the concept seemed far too bizarre to be real. Reese’s quickly confirmed the product was part of an elaborate prank—just in time for April Fools’ Day.
While the Chocolatey Bread may have been a playful hoax, Reese’s teased that the brand was not done surprising its fans. A day after the prank, Reese’s made an official announcement that would thrill snack lovers: the launch of the real treat, Reese’s PB&J Big Cup.
What Is Reese’s PB&J Big Cup?
The new Reese’s PB&J Big Cup brings a delicious twist to the classic peanut butter and jelly combination. Each 1.4-ounce peanut butter cup is filled with Reese’s signature creamy peanut butter and your choice of either strawberry or grape “jelly”-like flavoring, all encased in a smooth layer of chocolate.
Naturally, no PB&J creation is complete without the timeless debate: Which flavor takes the crown—strawberry or grape? As experts in the peanut butter game, Reese’s suggests—why settle for just one? Reese’s PB&J Big Cups are available in both classic flavors, each wrapped in the brand’s iconic chocolate and peanut butter for a fun take on this beloved pairing. While each pack contains one flavor, it’s clear—PB&J is best when there’s a bit of variety. So, why not grab both?
“Reese’s is all about having fun. Teasing the idea of us ‘getting into the sandwich business’ was a playful way to spark conversation,” said Melissa Blette, senior brand manager at Reese’s, in a statement. “All kidding aside, this was the most obvious next move for us. PB&J is an all-time classic, and Reese’s was always the missing piece—so we fixed it!”
Where to Find Reese’s PB&J Big Cup
Reese’s PB&J Big Cups are now available at retailers across the United States for a limited time. The new candies come in standard, king, and snack-size multipacks.