Burger King is rewarding its most loyal customers with cryptocurrency.
The fast-food chain announced on Monday that it has teamed up with investment platform Robinhood to offer members of its Royal Perks loyalty program the chance to win a “side of cryptocurrency,” including Bitcoin, Ethereum, and Dogecoin.
Starting November 1st through November 21st or while prizes last, Royal Perks members who spend $5 or more on the Burger King app, website, or in-restaurant using “My Code” (a code requested during checkout) at participating locations will be rewarded with cryptocurrency.
The prize pool includes 20 Bitcoin, 200 Ethereum, and 2 million Dogecoin. Though that puts the odds of receiving a Bitcoin at about one in 100,000, the chance to dive into the world cryptocurrency by simply grabbing a combo meal at Burger King is still highly alluring for many.
“The primary prizing offered is Dogecoin, a few lucky members could receive a full Ethereum or Bitcoin,” Burger King said in a press release.
Each Royal Perks member is limited to one prize per day but can gather up to 21 through the course of the promotion. All prizes must be claimed by December 17th.
To redeem the crypto prize, the recipient must open an account with Robinhood. Existing Robinhood users do not need to create a new account.
“As a brand, we are always looking for ways to reward our most loyal guests with exclusive offers that are exciting, unique, and culturally relevant,” Burger King said in a statement. “Cryptocurrency (crypto) has been a hot topic of conversation recently, but we know it can be difficult to understand. That’s why we wanted to bring crypto to our guests in a way that was accessible and digestible (literally and figuratively)—through our food.”
Though Burger King declined to say whether it would accept crypto as payment in the future, the company actually launched its own cryptocurrency called the Whoppercoin in Russia back in 2017. Whoppercoin is still tradable but has been largely forgotten by investors, with no recent sales.
Not a Royal Perks member yet? You can register to become one by downloading Burger King’s mobile app or visiting BK.com.