Cinnamon Toast Crunch has officially gone where no cereal has gone before—by teaming up with Hormel Black Label Bacon to launch a sizzling new flavor that fuses sweet cinnamon sugar with the unmistakable taste of smoky, savory bacon. This unexpected pairing delivers the ultimate sweet-and-savory experience right to your cereal bowl, making mornings anything but ordinary. Whether you’re a longtime fan of both brands or just in it for the novelty, this daring collaboration is heating up breakfast in the best way possible.
Cinnamon Toast Crunch and Hormel Bacon Reunite for a Bold New Cereal Twist
Get ready for a breakfast remix like no other. Cinnamon Toast Crunch and Hormel Black Label Bacon have teamed up once again—this time to launch the all-new Cinnamon Toast Crunch Hormel Black Label Bacon Flavored Cereal.
After the sizzling success of last year’s Hormel Black Label Cinnamon Toast Crunch Flavored Thick Cut Bacon—still available at select retailers across the country—the two powerhouse brands are back for round two. But this time, they’re flipping expectations.
The new cereal packs a savory punch with the signature smoky flavor of Hormel Black Label Bacon, layered under a generous dusting of sweet, spicy Cinnadust. The result? A limited-edition cereal that blends sweet and savory into every crispy bite—perfect for mornings, midday cravings, or late-night snacking.
“This collaboration is rewriting the rules of breakfast,” said Brandon Tyrrell, Senior Marketing Manager at General Mills. “Bringing these two iconic breakfast staples and irresistible flavors together gives our fans even more reasons why they Must Cinnadust.”
“After seeing the fan response to last year’s collaboration, we knew we had to bring these two breakfast icons back together,” added Aly Sill, Senior Brand Manager at Hormel Foods. “We’re shaking up the way bacon fits into daily routines, and we can’t wait for consumers to experience it.”
Where to Get Your Hands on Cinnamon Toast Crunch Hormel Black Label Bacon Flavored Cereal
Starting Tuesday, July 8th, cereal fans and bacon lovers alike can grab a pouch of the all-new Cinnamon Toast Crunch Hormel Black Label Bacon Flavored Cereal for just $5.84—available exclusively at Walmart.com, while supplies last.
Packaged in a specially designed 6-ounce pouch, this limited-edition treat is easy to spot. Featuring the playful Cinnaswirls of Cinnamon Toast Crunch alongside bold bacon flavor cues from Hormel Black Label, the packaging brings together two iconic breakfast brands for one unforgettable, crave-worthy combo. Don’t sleep on this sweet-and-savory drop—it won’t be around for long.
ICYMI: What Is Hormel Black Label Cinnamon Toast Crunch Flavored Thick Cut Bacon?
Before there was bacon cereal, there was the bacon that started it all. The first-ever collaboration between Hormel and Cinnamon Toast Crunch introduced the world to Hormel Black Label Cinnamon Toast Crunch Flavored Thick Cut Bacon—a bold, limited-edition release that redefined sweet-and-savory breakfast.
Each thick-cut slice of this premium Black Label bacon is hand-rubbed with the signature Cinnadust seasoning blend—a crave-worthy mix of cinnamon sugar, vanilla, and caramel. After being coated, the bacon is left to rest overnight, allowing the flavors to absorb and develop a rich, layered taste fully.
It first made its highly anticipated debut on September 16, 2024, gracing the shelves of select Walmart locations before expanding to Kroger. Its crisp, sugary crust and unique sweet-and-salty profile instantly generated buzz, sparking creative recipe suggestions from indulgent cinnamon roll sandwiches to surprising peanut butter-and-banana pairings.
Source: Bake