Cinnamon Toast Crunch Launches Its Strangest Flavor Yet

Pizza meets cereal in the bold new Cinnamon Toast Crunch flavor

Cinnamon Toast Crunch Pizza Flavor | ©Image Credit: General Mills
Cinnamon Toast Crunch Pizza Flavor | ©Image Credit: General Mills

Get ready for a breakfast revolution! Cinnamon Toast Crunch, the beloved cereal known for its sugary squares and crunchy clusters, is shaking things up with its most unexpected flavor yet: pizza. That’s right, in a daring collaboration with Totino’s, Cinnamon Toast Crunch is bringing the savory taste of pizza to the breakfast table. Will this sweet and salty mashup be a match made in heaven or a breakfast disaster?  Read on to find out everything you need to know about this bizarre new cereal flavor.

Cinnamon Toast Crunch and Totino’s team up for pizza-flavored cereal

In an unexpected twist, consumer products giant General Mills is partnering with frozen snack food brand Totino’s for a limited-edition cereal that combines the beloved sweetness of Cinnamon Toast Crunch with the savory punch of Totino’s Pizza Rolls. Announced in a press release on January 22nd, this “match made in mashup heaven,” as the companies describe it, is set to drop just in time for Super Bowl LIX, adding a unique twist to game-day snacking.

But that’s not all—the new cereal flavor comes in packaging that mimics a pizza delivery box, offering fans the ultimate take-out experience, whether they’re watching the big game or enjoying an unconventional breakfast at home. The collaboration has already sparked conversation and curiosity among pizza and cereal lovers. But will this daring flavor combination be a hit or a miss? Only time (and taste buds) will tell.

How to score a box of Cinnamon Toast Crunch x Totino’s pizza cereal

Not sure if you want to splurge on the intriguing Cinnamon Toast Crunch x Totino’s pizza-flavored cereal collaboration? You’re in luck! Starting Tuesday, January 28th at 7 p.m. ET, 1,000 lucky fans will have the chance to snag a free box of this limited-edition flavor through a special sweepstakes on the Cinnamon Toast Crunch website. But here’s the catch. You won’t find this controversial cereal just anywhere, so if you really want to score a box the only way is to join the sweepstakes.

If you miss out, though, don’t fret! You can still try making your DIY version by combining regular Cinnamon Toast Crunch with some pizza-inspired toppings. But let’s be honest, it won’t come in that cool pizza box, so you might as well order a real pizza to go with it.

Cinnamon Toast Crunch has a history of innovative collaborations

Cinnamon Toast Crunch is no stranger to bold and inventive partnerships. This latest collaboration with Totino’s is just the newest in a series of creative limited-edition releases. Last year, General Mills teamed up with Victor Allen’s Coffee to launch a Cinnamon Toast Crunch iced coffee, which quickly hit the shelves of major retailers in March. And back in 2020, the company introduced Cinnamon Toast Crunch-flavored milk through a partnership with Nestlé Sensations, delighting fans with yet another unexpected twist on a classic favorite.

Sources: All Recipes, People