Media and entertainment company TelevisaUnivision is aiming to reach more Spanish-speaking viewers with its new flagship streaming brand, Vix.
Introduced as the world’s largest Spanish-language streaming service in a virtual investor presentation on Wednesday, Vix will supplant PrendeTV, Univision’s current U.S. streamer, as well as BlimTV and other similar existing services that were launched by Univision and Televisa prior to the completion of their merger in January.
The new streaming hub is a two-tier service that will include a free, ad-supported tier, Vix, and a paid premium tier, called Vix+.
When will Vix and Vix+ launch?
Vix will officially launch on March 31st in 19 countries including the U.S., Mexico, and other regions in Latin America. Vix+, meanwhile, will launch in the latter half of 2022. A beta version of the streaming app is now available for select users in the U.S. and Mexico.
How can I watch Vix and Vix+?
Both tiers will be available across all major platforms, including iOS, Android, and Roku, as well as via web at vix.com.
How much will Vix and Vix+ cost?
As mentioned above, Vix is free of charge, while Vix+ is a paid tier. Though the subscription fee for Vix+ has yet to be announced, TelevisaUnivision president Pierluigi Gazzolo said during a press conference following the investor presentation that Vix+ will have “a lower price than the lowest price of all the global streamers that you see out there.”
“We want to be competitive and, frankly, we want to be reflective of the socioeconomic inputs of our regions in Latin America specifically,” explained Gazzolo, who noted that the company is still conducting a “thorough analysis of the socioeconomic conditions” in various territories in order to finalize pricing.
What will Vix and Vix+ include?
Vix, the service’s free, ad-supported tier, will offer massive 40,000 hours of content with more than 100 curated channels of broadcast-quality content and live programming.
With Vix, viewers will be able to stream classic novellas like Marimar and Rebelde and mega-hits such as Teresa and Amores Verdaderos. Vix’s library will also include scripted and unscripted series from the best producers in the world, as well as Hollywood blockbusters, indie movies, and Latin American films, all in Spanish.
Vix will also have an unmatched news offering from multiple worldwide sources, with top international channels on an exclusive basis for the Americas, including Noticias Univision 24/7 and a new streaming channel from Noticieros Televisa.
Vix will also deliver a broad soccer offering, featuring some of the top leagues and tournaments in the world and more matches for Spanish-language audiences than any other streaming destination in front of the paywall. It will also offer Zona TUDN, a new 24/7 sports news channel featuring talk shows, analysis, commentary, and exclusive interviews.
Vix+, on the other hand, will give paying subscribers access to the most premium Spanish-language content ever offered on an SVOD service, with 10,000 hours of programming to enjoy. In the first year alone, Vix+ will premiere more than 50 Vix+ Original series and movies.
Vix+ will stream works developed exclusively by some of the master Spanish-language creators and storytellers. These include projects from Eugenio Derbez and his 3Pas Studios, as well as projects from Salma Hayek and her Ventanarosa Productions – the first of the latter will be Quiero Tu Vida, a romantic comedy with soccer as a backdrop. Mi Vecino El Cartel, an original true crime documentary series produced by Selena Gomez, will also exclusively stream on Vix+.
In the first year of the service, Mexico’s movie powerhouse Videocine will also premiere many original productions exclusively on Vix+. Lastly, Vix+ will be the world’s preeminent home of soccer in Spanish, with more than 3,000 live games a year, serving fans with the best competitions and leagues from around the globe.