Selena Gomez net worth 2024: Success of Rare Beauty propels her toward billionaire status

How close is Selena Gomez to becoming a billionaire?

Selena Gomez for Rare Beauty

Once a child star on Barney & Friends, Selena Gomez has blossomed into a multi-talented force in the entertainment industry. But beyond her impressive music career and acting credits, Gomez has become a shrewd businesswoman. The launch of her makeup brand, Rare Beauty, in 2020 has been a phenomenal success, propelling her net worth to new heights. So, just how close is Selena Gomez to achieving billionaire status? In this article, we delve into her financial journey and explore the various income streams that boost her meteoric rise.

What is Selena Gomez’s net worth in 2024?

According to Celebrity Net Worth, Selena Gomez’s net worth is estimated to be around 800 million USD in 2024. This significant increase of her fortune from previous years is largely attributed to the success of her makeup brand, Rare Beauty. In addition to her thriving business, her music career, acting roles, and endorsement deals all contribute to her impressive wealth.

Selena Gomez as an actress: How much did she earn from Barney and Wizards of Waverly Place per episode?

Selena Gomez in Barney and Friends
Selena Gomez in Barney and Friends

As an actress, Selena Gomez likely started with a lower salary, around 3,000 USD per episode on Barney & Friends. For Wizards of Waverly Place, the Disney show where she gained significant recognition. reports suggest her pay here ranged from 25,000 to 30,000 USD.

As expected, her salary for more recent acting roles, including movies and shows like Only Murders in the Building, is likely to be significantly higher than her Disney days, possibly in the six-figure range per episode based on industry standards and comparisons to her co-stars. Steve Martin and Martin Short on Only Murders in the Building reportedly earn 600,000 USD per episode.

Selena Gomez as an executive producer: How much did she get from her work on 13 Reasons Why and Only Murders in the Building?

Selena Gomez in Only Murders in the Building
Selena Gomez in Only Murders in the Building

Executive producers often receive a package deal that includes a salary, but it may also encompass other benefits like profit-sharing or bonuses based on the project’s success. Compensation for executive producers can vary depending on the project’s budget, their level of involvement, and their overall negotiation power within the production.

As an executive producer on 13 Reasons Why and Only Murders in the Building, it is believed that Gomez got a baseline fee in the five or six-figure range per episode. Depending on the project’s structure, she might also get a share of the profits if the show performs well financially.

Selena Gomez as a singer: How much does her music earnings contribute to her overall fortune?

Selena Gomez performing on stage
Selena Gomez performing on stage

Selena Gomez’s music earnings contribute a significant portion to her overall fortune, but it’s difficult to pinpoint an exact amount. But here’s what we know:

Album Sales: Revenue from album sales comes from physical copies, downloads, and streaming plays. While specific figures aren’t available, her successful albums like Stars Dance and Revival likely generated substantial income.

Touring: Concert tours can be a major source of income for musicians. Selena Gomez has had several successful tours, with estimates suggesting her Stars Dance Tour grossed over 35 million USD.

Streaming: Streaming services like Spotify and Apple Music pay artists a small amount per stream. While the individual payouts are low, with billions of streams for her songs, these royalties can add up significantly.

Songwriting Royalties: As a songwriter, Gomez earns royalties whenever her songs are played, performed, or used in commercials or movies.

Selena Gomez as an endorser: How much does she get from Puma?

Exact figures for Selena Gomez’s endorsement deals are typically confidential due to contract agreements. However, top celebrities like her with social media reach (over 400 million followers on Instagram) can command endorsement deals worth millions of dollars per campaign.

Gomez’s collaboration with Puma began in 2018 and has been a mutually beneficial relationship.  She has appeared in advertising campaigns, fronting marketing efforts and showcasing Puma products. Eventually, she has gone beyond just being a model, acting as a creative director and designer for Puma apparel and footwear lines, incorporating her own style. Puma has also donated to the Selena Gomez Fund for Lupus Research, adding a charitable element to the partnership

The specific payment figures for Gomez’s endorsement deal with Puma are not publicly available. But we do have some confirmed figures for her past endorsement deals. For example, she reportedly earned 3 million USD a year for her partnership with Pantene. Her deal with Coach was also estimated at 10 million USD.

The New Selena Gomez x PUMA SS19 Collection – Made for the Move Makers

Selena Gomez as a businesswoman: How big do Rare Beauty and Serendipity contribute to her total fortune?

Selena Gomez for Rare Beauty 2
Selena Gomez for Rare Beauty

The makeup brand Rare Beauty is likely the biggest contributor to Selena Gomez’s recent wealth surge. Reports suggest the brand reached nearly 60 million USD in revenue in its first year after its 2020 launch and boasts a valuation of around 2 billion USD.

While the exact percentage of ownership Gomez holds in Rare Beauty isn’t public knowledge, as the founder, it’s likely a significant stake. This means a substantial portion of the company’s profits would contribute to her wealth.

In addition to Rare Beauty, Selena Gomez is part of a group that owns Serendipity Brands. While Serendipity has a reported annual revenue of around 16 million USD, Gomez’s specific share of those profits is unknown. But compared to her ownership stake and potential profits from Rare Beauty, her earnings from Serendipity are likely a smaller contribution to her overall wealth.

Source: Celebrity Net Worth, Rare Beauty
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