Titled Swipe Night: Killer Weekend, the new installment of the interactive series lets Tinder members join a group of friends on a birthday weekend getaway where something goes terribly wrong. As a first-person story, Swipe Night: Killer Weekend puts Tinder members in the heart of every episode, where they can also become a suspect.
Set to premiere on Sunday, November 7th at 6 p.m., Swipe Night: Killer Weekend will be available in Tinder’s newly-launched interactive space called Explore, where it will run for three consecutive weeks in 25 global markets.
Just like the first Swipe Night, participants will use Tinder’s iconic Swipe feature to choose how the story moves forward. Each episode requires participants to make 10+ choices, and each of these decisions will take them down a different path within the experience, presenting them unique clues or spaces to investigate as they get one step closer to cracking the case.
At the end of each episode, participants will be asked to choose their suspect. They can then be paired in Tinder’s Fast Chat feature with someone who chose a different suspect. There, members will be able to talk about the scenes they saw, analyze clues they didn’t get to see, and solve the mystery together. Building on the interactivity of the inaugural Swipe Night, participants of Swipe Night: Killer Weekend will be able to search rooms within the house and investigate objects that reveal additional clues.
Though the Fast Chat experience will only be available every Sunday from 6 p.m. through midnight, Tinder members can continue to replay the experience and make different choices throughout November and beyond.
Directed by Sasie Sealy (Lucky Grandma, Do This for Me), Swipe Night: Killer Weekend stars an ensemble of up-and-coming Gen Z talents including Ashley Ganger (Grand Army), Calvin Seabrooks (Dollface, Westworld), Luke Slattery (New Amsterdam, Late Night), Francesca Olivia Xuereb (Room 203, The Sex Lives of College Girls), Nozipho Mclean (The Inheritance, Are You Happy Now), Ivan Carlo (Gossip Girl), and newcomer Emile Ravenet.
“Swipe Night was our first big experiment to see if members wanted to do something more than Swipe, and the answer was resoundingly ‘yes,” said Kyle Miller VP, of Product, in a statement. “The evolution of Swipe Night, and experiences more broadly on Tinder, allow members to have a fun, low pressure way to break the ice. We decided on the mystery genre, because it’s a conversation catalyst and a unique opportunity for members to get to know their match by working together to solve the crime.”
Launched in September 2019, the first installment of Swipe Night was experienced by more than 20 million members, which led to a 26% increase in matches on the Tinder app, compared to a typical Sunday night.