Taco Bell is giving its most loyal customers the chance to celebrate National Fry Day for a whole month by bringing back the Nacho Fries Lover’s Pass. As if the return of the dearly missed fries subscription wasn’t exciting enough, the restaurant chain is also adding a new iteration of its fan-favorite Nacho Fries to its menu for a limited time. Read on to learn how you can take advantage of the returning Nacho Fries Lover’s Pass and get a taste of the new Nacho Fries flavor before it’s too late.
The Return of Nacho Fries Lover’s Pass
Available for purchase exclusively through the Taco Bell app from July 9th to July 15th – just in time for National Fry Day on July 12th, the Nacho Fries Lover’s Pass gives Taco Bell’s Rewards Members the power to enjoy Nacho Fries for 30 consecutive days for just $10.
Taco Bell launched its first Lover’s Pass program across the United States in January 2022 with the Taco Lover’s Pass, where Rewards Members could choose to redeem one of seven iconic Taco Bell tacos per day for 30 days. The subscription series came back in November 2023 with the debut of Nacho Fries Lover’s Pass. Now, the restaurant chain is bringing back the program for devoted fries fans.
“The inaugural Nacho Fries Lover’s Pass subscribers’ unwavering adoration for more Nacho Fries and more value meant it was time for the Nacho Fries Lover’s Pass to make its much-anticipated comeback,” said Dane Mathews, Chief Digital Officer at Taco Bell, in a press release. “Our Rewards Members drive us to push the boundaries of customer experience with digital innovations that effortlessly allow fans to enjoy more of the Taco Bell favorites they crave, all for an accessible price.”
Before July 12th, Taco Bell will hold a special Tuesday Drop for the first 100 Fire! Tier Rewards Members who claim the Nacho Fries Lover’s Pass on July 9 at 2 p.m. PST. The sign-up will take place on the Tuesday Drops page on the Taco Bell app, and the first 100 Fire! Tier Rewards Members, who attained Fire Tier status before July 1 at 11:59 p.m. PST will receive an app inbox message and push notification with a coupon code to redeem for a free pass.
Introducing Jalapeño Ranch Nacho Fries
Although the Nacho Fries has been rotating in and out of Taco Bell’s menu, it has been a fan-favorite since its introduction in 2018. In fact, the chain has since launched several iterations of the iconic fries, including Loaded Truff Nacho Fries, Rattlesnake Fries, Reaper Ranch Fries, and Secret Aardvark Nacho Fries. Now, as part of its post-celebration for National Fry Day, Taco Bell is offering the new Jalapeño Ranch Nacho Fries to its menu for a limited time, starting July 18th.
Priced at $4.49, the Jalapeño Ranch Nacho Fries features Taco Bell’s iconic, crisp fries seasoned with bold Mexican spices, topped with a tangy and creamy Jalapeño Ranch sauce. This delectable sauce, made with buttermilk, sour cream, garlic, red jalapeño, pasilla peppers, parsley, and spices, adds a bit of heat to the beloved menu item. The fries are further enhanced with zesty pico de gallo and can be customized with your choice of protein, either seasoned beef or black beans.
This year has been the longest run to date for the Nacho Fries since it returned to the menu in April with the debut of the abovementioned Secret Aardvark Nacho Fries.
What is National Fry Day?
National Fry Day is an annual celebration dedicated to one of the world’s most beloved side dishes: French fries. Observed every second Friday of July, this day gives fry enthusiasts a chance to indulge in their favorite fried potato treats, whether they prefer them crispy, curly, waffle-cut, or topped with a variety of delicious seasonings and sauces. Restaurants and fast-food chains often participate in the festivities by offering special deals, discounts, or even free fries to customers. National Fry Day is a delightful excuse to savor and celebrate the crispy, golden goodness of French fries in all their forms.