In a move to heat up the fast-food value wars, Taco Bell has unveiled its most substantial offering to date: the $7 Luxe Cravings Box. As competition among fast food giants intensifies, this new mega deal aims to attract budget-conscious consumers seeking maximum value without sacrificing flavor. Packed with a variety of fan-favorite items, the Luxe Cravings Box promises a satisfying and indulgent dining experience at an unbeatable price. Here’s a closer look at what Taco Bell’s latest blockbuster deal includes and how it stacks up against the competition.
What’s in the Taco Bell $7 Luxe Cravings Box?
The Taco Bell $7 Luxe Cravings Box is all about offering a variety of their popular menu items in a single, value-priced package. Here’s what you get for your seven bucks:
- Chalupa Supreme: This iconic item features a crispy flatbread shell filled with seasoned beef, refried beans, seasoned rice, creamy jalapeno sauce, shredded cheese, lettuce, and diced tomatoes.
- Beefy 5-Layer Burrito: A classic choice, this burrito packs seasoned beef, nacho cheese sauce, refried beans, seasoned rice, and creamy jalapeno sauce in a warm flour tortilla.
- Double Stacked Taco: Craving some taco goodness? This features a seasoned beef filling with lettuce, cheese, and crispy tostada shells for added texture.
- Chips and Nacho Cheese Sauce: No Taco Bell experience is complete without dipping into their signature chips and nacho cheese sauce for that salty and cheesy satisfaction.
- Medium Soft Drink: Wash it all down with your choice of a medium fountain drink.
With this combination, you get a taste of some of Taco Bell’s most beloved items, offering a well-rounded and satisfying meal at a budget-friendly price.
Affordability
Compared to if all items were bought separately, the Taco Bell $7 Luxe Cravings Box provides a massive 55% discount.
“With the launch of the $7 Luxe Cravings Box, we’re giving consumers our most craveable items at an affordable price point and living up to our commitment on value to satisfy cravings with fan-favorite full-sized menu items,” said Taylor Montgomery, Chief Marketing Officer at Taco Bell North America, in a press release.
The Taco Bell $7 Luxe Cravings Box comes on the heels of Taco Bell’s recent $5 Taco Discovery Box and complements the permanent Cravings Value Menu featuring ten craveable menu items for $3 or less
The $5 Taco Discovery Box, which included a Crunchy Taco, Doritos Locos Taco, Cantina Chicken Crispy Taco and a medium drink, was offered from April to June 4, 2024. The chain’s permanent Cravings Value Menu, on the other hand, launched in January earlier this year. Although prices on some of the menu items in the Cravings Value Menu have since increased, there’s still 10 items priced at less than $3.
“Our Cravings Value Menu is one of the leading value menus within the industry, offering 10 items at under $3, because we believe consumers shouldn’t have to choose between affordability and abundance,” added Montgomery.
Availability
According to CNN, the Taco Bell $7 Luxe Cravings Box will be available until September, or while supplies last.
Fast-Food Value Meals War
In addition to Taco Bell, several other fast-food chains in the United States have recently introduced or are offering value meals to compete in the ongoing “value wars.” Here’s a rundown of some current offerings:
McDonald’s: Launched on June 25, McDOnald’s $5 Meal Deal is a limited-time offering that features your choice of a McDouble or McChicken sandwich, small fries, four-piece Chicken McNuggets, and a small soft drink all for just $5.
Burger King: The chain has a $5 Your Way Meal where you can choose an entree (Whopper Jr., Chicken Jr., or Bacon Cheeseburger), four chicken nuggets, fries, and a drink.
Wendy’s: Wendy’s recently launched a $3 breakfast menu featuring an English muffin sandwich. The chain is also giving its customers a free small Frosty with the purchase of a $5 Biggie Bag for a limited time.
Starbucks: The coffeehouse chain recently introduced the Pairings Menu, where customers can combine a coffee/tea with a breakfast sandwich or croissant for a discounted price, starting at $5.