Subway unveils a streamlined menu with 12 new sandwiches

The Subway Series menu introduces a system that makes it easier for guests to order

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The Subway Series menu

Subway is launching a streamlined menu with 12 new sandwiches that can be ordered by name or number.

What is the updated menu called?

Called the Subway Series, this lineup of delicious sandwiches features the perfect combination of meat, cheese, vegetables, sauce, and freshly baked bread, allowing customers to explore new options beyond their go-to build-your-own customization.

Launching on July 12th, the new menu is actually inspired by the sandwich chain’s Eat Fresh Refresh ad campaign, which introduced more than 20 new and refreshed ingredients to the company’s menu last year. Since the launch of that campaign, the restaurant’s team of culinary experts spent more than a year testing hundreds of recipes featuring those ingredients to create the 12 sandwiches that earned a coveted spot on The Subway Series menu.

The new menu is divided into four categories (Cheesesteaks, Italianos, Chicken, and Clubs), with each category consisting of three sandwiches. Below is a list of the name of the sandwiches and their respective menu number:

Cheesesteaks: #1 The Philly, #2 The Outlaw, #3 The Monster

Italianos: #4 Supreme Meats, #5 Bella Mozza, #6 The Boss

Chicken: #7 The MexiCali, #8 The Great Garlic, #9 The Champ

Clubs: #10 All-American Club, #11 Subway Club, #12 Turkey Cali Club

While all 12 sandwiches are new to the chain’s menu, some of them are essentially updated versions of old sandwiches. For example, the Meatball Marinara sandwich is now called The Boss with newly added melted mozzarella cheese.

As mentioned above, the new menu also introduces a system that makes it easier for customers to order. Instead of picking your ingredients and toppings throughout the ordering process, guests simply say their sandwich’s name or its menu number and choose whether they’re having the six-inch or footlong version. As usual, the sandwiches can be made with bread, wrap, or have their topping placed on a bed of lettuce.

“The Subway Series is the most ambitious undertaking in company history, as we are changing the nearly 60-year-old blueprint that helped make Subway a global phenomenon,” said Trevor Haynes, President, North America at Subway, in a statement.

How to get a free Subway Series sandwich

While customers can still order their favorite customized sandwich, the chain wants fans across the United States to try the Subway Series sandwiches. As part of the new menu’s promotion, the chain is giving away up to 1 million free six-inch Subway Series subs across the country on July 12th from 10 a.m. to 12 p.m. Guests have the opportunity to visit a participating location during this day and timeframe, and pick one free sandwich from the 12 new Subway Series sandwiches.

Dropping sales

The new menu is of course part of the company’s overall plan to boost its dwindling sales. Though the chain does not publicly disclose sales figures, research firm Technomic reported that sales at roughly 21,000 Subway restaurants in America have been dropping in the past few years. Based on Technomic analysis, the chain’s sales fell to $9.4 billion in 2021.

System-wide sales at the restaurant’s U.S. locations were $12.3 billion in 2013, which was the chain’s best year in the past 15 years.

Moreover, according to the company’s website, the chain’s number of locations in the country has also declined for the fifth consecutive year to 20,746.

Sources: Subway, CNN Business