Subway unveils a streamlined menu with 12 new sandwiches

The Subway Series menu introduces a system that makes it easier for guests to order

The Subway Series menu

Subway launched a new streamlined menu featuring 12 sandwiches that can be ordered by name or number.

What is the updated menu called?

Called the Subway Series, this lineup of new sandwiches features the perfect combination of meat, cheese, vegetables, sauce, and freshly baked bread, allowing customers to explore new options beyond their go-to build-your-own customization.

Launched in July 2022,  the Subway Series is actually inspired by the sandwich chain’s Eat Fresh Refresh ad campaign, which introduced more than 20 new and refreshed ingredients to the company’s menu in 2021. Since the launch of that campaign, the restaurant’s team of culinary experts had spent more than a year testing hundreds of recipes featuring those ingredients to create the 12 sandwiches that earned a coveted spot in the Subway Series menu.

The new Subway Series sandwiches are categorized into four groups (Cheesesteaks, Italianos, Chicken, and Clubs), with each category consisting of three sandwiches. Below are the names of the sandwiches and their respective menu number:

Cheesesteaks: #1 The Philly, #2 The Outlaw, #3 The Monster

Italianos: #4 Supreme Meats, #5 Bella Mozza, #6 The Boss

Chicken: #7 The MexiCali, #8 The Great Garlic, #9 The Champ

Clubs: #10 All-American Club, #11 Subway Club, #12 Turkey Cali Club

While all 12 sandwiches are new to the chain’s menu, some of them are essentially updated versions of old sandwiches. For example, the Meatball Marinara sandwich is now called The Boss, which features precooked meatballs in marinara sauce, with fresh mozzarella and pepperoni. These fillings are piled on toasted Italian Herbs & Cheese bread for a classy, old-world eating experience.

Subway Series #6 The Boss
Subway Series’ The Boss

The new Subway Series enhances the entire subway guest experience, as it introduces a new ordering system that makes it easier for customers to order. Instead of picking your ingredients and toppings throughout the ordering process, the significant menu update lets customers simply say their sandwich’s name or its menu number and choose whether they’re having the 6-inch or footlong version. As usual, the sandwiches can be made with bread, wrap, or have their topping placed on a bed of lettuce. Add-ons are still very much welcome.

“The Subway Series is the most ambitious undertaking in company history, as we are changing the nearly 60-year-old blueprint that helped make Subway a global phenomenon,” said Trevor Haynes, President, North America at Subway, in a statement last year.

Free Subway Series sandwich

While Subway still allows the custom creation of sandwiches, the chain wants fans across the United States to try the Subway Series sandwiches. So as part of the new menu’s promotion, the chain gave away one million subs across the country, free of charge, on July 12, 2022. Guests who visited a participating location on the launch date from 10 a.m. to 12 p.m. got to pick one free sandwich from the 12 Subway Series subs.

Dropping sales

The new and better Subway sandwich menu is part of the company’s overall plan to boost its dwindling sales. Though the chain does not publicly disclose sales figures, research firm Technomic reported that sales at roughly 21,000 Subway restaurants in America have been dropping in the past few years. Based on Technomic analysis, the chain’s sales fell to $9.4 billion in 2021.

System-wide sales at the restaurant’s U.S. locations were $12.3 billion in 2013, which was the chain’s best year in the past 15 years.

Moreover, according to the company’s website, the chain’s number of locations in the country has also declined for the fifth consecutive year to 20,746.

Sources: Subway, CNN Business
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