Subway’s beloved $6.99 footlong deal has made its triumphant return. For a limited time, you can once again indulge in any footlong sub your heart desires, all for that unbeatable price. But this isn’t just a simple repeat of past promotions. There are specific details and a key method for unlocking this tasty offer. Here’s everything you need to know to take advantage of the deal before it disappears!
Subway’s $6.99 Footlong Deal Returns for a Limited Time
On February 28th, Subway’s beloved $6.99 Footlong deal makes its highly anticipated return, giving budget-conscious diners a chance to enjoy their favorite subs at a fraction of the usual price. Customers can choose from any chef-crafted sandwich or build their own using fresh, high-quality ingredients, including crisp vegetables, freshly sliced meats, and 11 signature sauces. Whether you’re craving a Meatball Marinara, a Cold Cut Combo, or one of the many Subway Series subs, this deal ensures a satisfying meal without breaking the bank.
With 12-inch subs typically costing $10 or more, scoring one for under $7 is a welcome relief—especially as prices continue to climb across the board. “People continue to watch their spending but don’t want to sacrifice quality, quantity, and taste for value when dining on the go,” said Doug Fry, President, Subway North America. “With the return of the $6.99 Any Footlong offer, Subway is delivering on all three, with freshly made, great-tasting sandwiches at an exceptional value.”
How to Grab Subway’s $6.99 Footlong Deal
Customers can enjoy any Footlong sub from Subway’s menu for just $6.99 by entering promo code 699FL when ordering through the Subway app or Subway.com.
When was the last time Subway offered the $6.99 Footlong Deal?
Before its 2025 return, Subway’s $6.99 Footlong Deal was last offered from August 26th to September 8th, 2024, and received mixed reactions regarding its success. While the promotion aimed to provide value to customers, it faced significant pushback from franchisees concerned about profitability. According to Entrepreneur, the North American Association of Subway Franchisees (NAASF), representing approximately 2,500 franchisees, argued that the low price point was unsustainable given rising costs of ingredients and labor.
This tension highlighted a broader issue within the company, as franchisees felt their input was being overlooked in favor of aggressive pricing strategies. Many were already dealing with narrow profit margins, and the $6.99 promotion exacerbated these challenges. Therefore, while the deal may have attracted customers seeking value, it was met with resistance from franchisees concerned about its impact on their bottom lines.
Subway also introduced a $6.99 Meal Deal promotion last year, but it ended earlier than planned. Launched on November 3rd, 2024, the $6.99 Meal Deal included any chef-crafted or custom six-inch sub from the Subway menu, along with a side of chips or two regular cookies, and a small fountain drink. The promotion was supposed to run until the last week of December 2024 but was discontinued a month ahead of its end date because it failed to meet expectations.
“The Meal Deal was designed to help drive a lift in traffic, sales, and, ultimately, restaurant-level profitability, and delivered on these objectives during the market test,” read the message seen by Restaurant Business. “While the national Meal Deal promotion is delivering the expected number of daily redemptions, overall the promotion is not driving the anticipated results.”
While it’s a known fact that promotions can take time to take off, the message said that after deliberate consultation with the franchisees plus the unpromising data from the offer, the decision was made to end the offer.