It looks like Starbucks is planning to recreate the success of 2017’s Unicorn Frappuccino with a more colorful and Instagrammable drink this summer.
According to recent internal communications seen by Business Insider, the coffeehouse chain is set to offer the all-new Tie-Dye Frappuccino starting July 10th. Starbucks has yet to share the ingredients of the Tie-Dye Frappuccino with its in-store workers, so the taste of the new beverage remains a mystery. But based on a photo obtained by the news website, the Tie-Dye Frappuccino features the colors orange, red, blue, and pink, all in one cup.
Since advertising collaterals for the new drink is scheduled to be displayed in stores on July 10th, and be taken down just five days later, it seems like the Tie-Dye Frappuccino will only be available for a limited time.
With its bright, multi-colored look and limited run in stores, the Tie-Dye Frappuccino is seemingly inspired by Starbuck’s very own viral drink, the Unicorn Frappuccino, which went sold out just a few days after its April 2017 launch.
Because of the Tie-Dye Frappuccino’s similarities with the Unicorn Frappuccino, some employees of the coffeehouse chain are now preparing themselves for longer and more tiring shifts once the new drink hits the stores.
“It looks like it’s going to be the Unicorn Frappuccino all over again, which the company said they wouldn’t do again because of partner feedback,” a Starbucks employee — referred to as “partners” by the company — told Business Insider. “They don’t give a damn about us and it’s obvious.”
A typical Frappuccino is more time-consuming to prepare compared to some drinks, and since the Tie-Dye Frappuccino is anything but typical, the Starbucks employee’s concerns about the arrival of the new drink are completely understandable.