The popular Phase 10 card game turns 40 this year and to celebrate this milestone, Mattel has created a special-edition box set that passionate fans should not miss.
Designed in partnership with Phase 10 inventor Kenneth Johnson, the Phase 10 40th Anniversary Box Set includes a specially-designed keepsake box and cards, as well as a letter from Johnson himself.
“I’m excited to partner with Mattel to celebrate the 40th anniversary of Phase 10,” said Johnson in a statement. “Since inventing the game in 1982, it’s brought me so much joy to see how this game has become a multi-generational family tradition over the years, transcending languages and cultures to bring people together all over the world.”
Priced at $14.99, the Phase 10 40th Anniversary Box Set is available today, February 9th, as the special product drop in the Amazon Treasure Truck. The highly collectible item will then be exclusively available on Amazon starting tomorrow.
Inspired by his love of rummy games, Johnson created the Phase 10 card game back in 1982, when he was just 22 years old in his hometown of Detroit, Michigan. Can be played by 2 to 6 players, the card game is named after the 10 phases (or melds) that players must advance through in order to win.
The first player to complete 10 varied phases like two sets of three, one run of seven, or seven cards with the same color, wins the game. The twist, however, is that each phase must be completed in order – players can’t advance to Phase 2 until they’ve completed Phase 1.
As of 2016, Phase 10 has sold over 62.6 million units, making it the second best-selling commercial card game behind Mattel’s UNO.