Your favorite game-night friendship-ruiner is leaving the living room and taking over the global nightlife scene. Mattel has officially announced the massive expansion of its UNO Social Clubs, bringing the legendary card game to 14 vibrant cities worldwide. These aren’t going to be your average board game meetups; we are talking about full-blown, free-admission parties complete with live local DJs, exclusive limited-edition merchandise giveaways, and cocktails. Whether you want to test your relationships with a well-timed Draw 4 or dance the night away with fellow fans, read on to find out exactly when this ultimate summer tour is hitting your city and how you can score a spot at the table before capacity runs out.
UNO Social Clubs launch global live tour
Building on the success of its debut rollout, Mattel is scaling up its UNO Social Clubs into a wider international tour, bringing the beloved UNO card game into 14 cities worldwide. The expansion follows last year’s inaugural events and reflects the growing demand for interactive, in-person play experiences that extend beyond the traditional game table. This year’s edition blends classic UNO gameplay with music, nightlife energy, and community-driven competition, reinforcing the brand’s long-standing goal of creating shared moments through play.
U.S. tour kicks off in major cities
The five-city domestic leg spans across July and August, transforming established local bars, cocktail lounges, and recreation spaces into interactive gaming centers.
1. Philadelphia, PA — Kung Fu Necktie
Wednesday, July 1 | 6:00 PM – 9:00 PM
The tour officially kicks off in Philly’s trendy Fishtown neighborhood. The beloved music venue will trade its traditional rock sets for intense card tables and local beats.
2. Brooklyn, NY — Xanadu
Thursday, July 23 | 6:00 PM – 9:00 PM
UNO takes over the famous Brooklyn roller rink, converting the neon-lit space into a retro-fueled haven for heavy gameplay and nostalgic summer vibes.
3. Miami, FL — Cerveceria La Tropical
Thursday, July 30 | 6:00 PM – 9:00 PM
The stakes are elevated in the heart of the Wynwood art district. The local brewery will host a specialized happy hour fusing cold craft beers, cocktails, and fast-paced card strategy.
4. Houston, TX — Dan Electro’s
Thursday, August 6 | 6:00 PM – 9:00 PM
The Texas stop brings the tournament atmosphere to a historic neighborhood staple, pairing classic Southern hospitality with fierce tabletop rivalries.
5. Los Angeles, CA — No Vacancy
Thursday, August 27 | 6:00 PM – 9:00 PM
The domestic tour concludes with a high-profile finale in Hollywood. The famous speakeasy will open its doors for bold tactical plays, laughter, and a celebrity-adjacent atmosphere.
International cultural hubs join the experience
This year, UNO Social Clubs’ global footprint is expanding aggressively to include international culture hubs, showcasing how a simple deck of cards can transcend language barriers. Outside of the United States, the tour will make exclusive stops in:
- Europe: London, Paris, Berlin, and Barcelona
- The Americas: Toronto, Mexico City, and Rio de Janeiro
- Asia-Pacific: Tokyo and Sydney
What to expect from UNO pop-up locations
Mattel isn’t just setting up card tables; they are curating hyper-local party environments. Each pop-up location blends the game’s nostalgic core with local nightlife culture. Attendees can expect a specialized program lineup at every venue:
- Hometown soundtracks: Local DJs and MCs will perform live sets throughout the night, injecting regional flair and maintaining a high-energy dance club vibe.
- Exclusive loot: Players will have direct access to win premium, branded merchandise and curated UNO product packs unavailable through traditional retail.
- Friendly friction: Classic UNO rules remain intact, intentionally designed to foster quick connections among strangers — and test the boundaries of existing friendships.
“At the heart of UNO is a simple truth: play brings people together,” said Katie Buford, Vice President and Global Head of Mattel Games. “After an incredible first year, we’re excited to launch UNO Social Clubs in even more cities around the world. The enthusiasm from fans has been incredible, and their passion continues to inspire us. We look forward to welcoming even more players to the table.”
How to join the events
While entry to all UNO Social Club events is entirely free, space is strictly limited by venue capacity. Mattel highly encourages fans to RSVP ahead of time at Mattel.com/unosocialclub to assist with registration tracking. However, note that an RSVP does not lock in entry; doors operate on a strict, first-come, first-served basis. Also, all scheduled times and event details are subject to change.