Oreo Pride Pack details
Co-created with Oreo’s longtime partner PFLAG National — the largest organization for LGBTQ+ people, their parents and families, and allies, the Oreo Pride Pack is a love letter to the LGBTQ+ community. Reinforcing the importance of active allyship, the limited-edition Oreo cookie pack features a packaging beautifully decorated with authentic words of love for the LGBTQ+ community sourced from real, lifelong allies.
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Designed to be personalized and gifted, the Oreo Pride Pack includes an open space where Oreo and PFLAG National encourage allies to write personalized notes of allyship before sharing the cookies with their loved ones.
Inside the Oreo Pride Pack are classic Oreo chocolate wafer cookies with the original creme filling fans know and love. The cookies, however, come with a “PROUD” embossment on one side.
“We’re proud to celebrate the LGBTQ+ community and encourage active allyship today and every day, and excited to introduce the OREO brand’s first official Pride pack, made in collaboration with our friends at PFLAG National,” said Olympia Portale, Marketing Director at Oreo, in a statement. “Words of love are needed now more than ever. This pack is our love letter to the LGBTQ+ community and we hope that allies everywhere take advantage of the open space to write their own messages of support and share with family and friends.”
Brian K. Bond, Executive Director at PFLAG National, added: “We are honored to expand our commitment to active allyship with our friends at Oreo and share messages of support on the OREO Pride Pack. We know that notes of love and affirmation – no matter how small – can have a real impact on our LGBTQ+ loved ones. We’re excited for people to see these beautiful Oreo Pride Packs and are grateful for the continued opportunity to promote affirmation and inclusion.”
Where to buy Oreo Pride Pack
Launched as a pre-sale item on Oreo.com last May 11th, the Oreo Pride Pack is now available at retailers across the U.S. at around $5.79 per pack.