HMD Global, the home of Nokia phones, celebrates its 5th anniversary today. And to mark the huge milestone, the Finnish mobile manufacturer has unveiled a hyper-realistic cake based on the iconic Nokia 3310.
The life-size Nokia 3310 cake, which took 40 hours to complete, was created by world-renowned sugar artist and cake sculptor, Michelle Wibowo. Made with chocolate sponge and vanilla buttercream, the cake features a life-like red phone case created out of a hand-painted sugar shell casing. Each button of the phone cake was cut and molded to perfection and added individually for a realistic touch.
Launched on September 1st, 2000, the original Nokia 3310 has gained cult status due to its extreme durability. Several variants of the Nokia 3310 had been released throughout its initial run. These include the Nokia 3315, 3320, 3330, 3350, 3360, 3390, and 3395.
From its official release in 2000 until 2005, the Nokia 3310, together with all its variants, sold a total of 126 million units, making it one of the world’s best-selling phones of all time. For comparison, the combined total of all Nokia phones sold between 1991 and 1998 is only 100 million.
In 2017, HMD Global launched a feature phone based on the original Nokia 3310. The new Nokia 3310 model, which is the actual inspiration of the company’s 5th-anniversary cake, comes with a comprehensive update over its predecessor with a 2.4” color display, a 2MP rear camera, and a microSD slot.
HMD Global is the current owner of the mobile phone business that Nokia sold to Microsoft in 2014, then bought back in 2016. Headquartered in Espoo, Finland, HMD Global is largely run by former Nokia executives.