Football fans, rejoice! Funko has just dropped a major touchdown with the release of official NFL apparel for its popular Pop! Yourself customizable figures. That’s right, you can now design your very own Pop! Yourself figure in the colors and logos of your favorite NFL team. Keep reading to learn more about this first-of-its-kind partnership between Funko and NFL.
Introducing the NFL x Funko Pop! Yourself Figures

On August 29th, Funko, the renowned pop culture brand, announced a significant expansion of its customizable Pop! Yourself line in collaboration with the NFL. This exciting partnership introduces a wide range of NFL-themed tees and hoodies for Pop! Yourself figures, ensuring that fans of all 32 NFL teams can proudly represent their favorite franchises.
Priced at $35, fans can access the Pop! Yourself online experience to design their unique figures. A selection of gray and white V-neck shirts and hoodies are available, each featuring a customizable character body, two accessories (a football and a foam finger), and NFL-branded packaging. This offers fans the unique opportunity to flaunt their team pride and allegiance with a personalized touch.
As a bonus, Pop! Yourself collectors will also receive an exclusive avatar of themselves decked out in their chosen NFL team attire. This digital avatar is perfect for sharing on social media platforms, enabling fans to proudly display their fandom and connect with other like-minded supporters.
“Our groundbreaking partnership with the NFL marks an exciting milestone for Pop! Yourself,” said Funko’s CEO Cynthia Williams, in a press release. “This first-of-its-kind collaboration empowers fans to celebrate the people they love and the moments they cherish with a personalized touch, while also proudly displaying their loyalty to their favorite NFL teams. We’re thrilled to bring this unique experience to the NFL’s fanbase of over 200 million fans.”

To celebrate this groundbreaking collaboration, Funko hosted a special event at the NFL’s kickoff game in Kansas City on September 5th. Held at Kansas City’s Power & Light District, the Game Day Experience: Home Opener Block Party and Watch Party was an exciting pop-up activation, where fans enjoyed a range of engaging games, scored fantastic prizes, and personalized their Pop! Yourself figures online.
History of Funko Pop! Yourself
Funko Pop! Yourself was first introduced in 2018 as a groundbreaking addition to the popular Funko Pop! collectible line. Unlike traditional Funko Pops, which are pre-designed and mass-produced, Pop! Yourself figures offer fans the unique opportunity to create personalized versions of themselves based on their favorite characters and franchises.
It was initially made available as a limited in-store experience, where customers could customize figures of themselves or loved ones at Funko’s physical locations in Everett, Washington, and Hollywood, California. The initial success of this program laid the groundwork for a broader rollout.
In August 2023, the Pop! Yourself line officially made its nationwide launch online, enabling fans from across the United States to design their own figures from the comfort of their homes. This new feature offers an extensive range of customization options, including skin tone, hairstyles, clothing, and accessories, allowing users to create a figure that truly reflects their personality. Each custom figure is priced at $30 and comes in a personalized box, making it a unique gift option. The Pop! Yourself line quickly gained popularity, exceeding sales expectations on its first day of availability online.
As Funko continues to expand its Pop! Yourself line, it is likely that we will see even more exciting customization options and collaborations like that of with NFL in the future.