If you prefer to date someone with the same taste in TV and movies as you, then the new collaboration between the streaming giant Netflix and the popular dating app Bumble can help you find your perfect match.
On Tuesday, January 24th, Netflix and Bumble announced that they have teamed up for an entertainment-themed trivia game called Netflix Nights In to help single adults find dates based on their video-streaming preferences.
What is Netflix Nights In?
Netflix Nights In is an in-app game exclusive for Bumble members in the United States, Canada, and the United Kingdom. It features trivia questions about the most popular Netflix Originals like Stranger Things, Squid Game, Emily in Paris, Love Is Blind, Outer Banks, and more, which both matches have to answer to find out their level of compatibility.
Netflix Nights In release date
Starting January 30th through March 13th, a new show theme and questions will drop every Monday on the Bumble app. And to make things more exciting, each week’s set of questions will be presented by a star from the corresponding show, such as Ashley Park of Emily in Paris, Alexa Lemieux of Love is Blind, Jonathan Daviss of Outer Banks, and Amanza Smith of Selling Sunset.
Netflix and Bumble’s collaboration
It’s unclear how the collaboration between Netflix and Bumble came about, but it all probably started after the dating app surveyed more than 2,800 of its members in the U.S. and found that 83 percent of them are Netflix users.
“Our recent survey [also] found that 72 percent of respondents have talked about TV and movies on a date, so we know this category is one our members enjoy discussing on their dating journey,” said Bumble’s global VP of partnerships Olivia Yu in a statement. “We look forward to bringing people together to celebrate their Netflix knowledge and help them find the date they’ve been watching for.”
For the streamer’s part, Magno Herran, VP of marketing partnerships at Netflix, said: “We love seeing people connect over Netflix shows and films and create their own communities around them. And with this partnership, we wanted to give people a way to find someone who gets them based on what they watch while leaning into ‘if you know you know’ Netflix references that have helped to spark many conversations.”
Dating and viewing preferences
Below are additional interesting findings from Bumble’s recent survey:
- 86 percent of the respondents liked it when people they date have similar TV and film tastes;
- 78 percent of the respondents found it easier to chat with a match when they have the same taste in TV and movies;
- 65 percent of the respondents said that liking true crime makes a potential match more attractive;
- 42 percent of the respondents shared that they’ve talked about theories or speculations about a TV show or movie on a date before; and
- 40 percent of the respondents said a potential match’s love for movies would make them more appealing.